***Please note, unedited from my Amazon.com account, from 2007****
All my qualification for reading this and reviewing this, is simply the amount of reading I've done in nearly two years now. Covering NLP, hypnosis, REBT and some other odds and ends. So professional, I am not.
The 6 strategies covered, I can see operate in a wider realm. The realm of social influence in fact. Having reread the book several times now, I can see in other therapy modalities these threads running through.
From my own limited understanding, this is certainly an addition to my library that goes way beyond techniques, cookbook formulas and "how-to's". Instead, you have a wider overarching set of concepts to inform therapy in a more flexible, responsive and creative way.
The 6 strategies (it is noted that these are *not* exhaustive, just the main ones to be discussed) are Distraction, Progression, Reframing, Suggestion, Partitioning and Utilisation. On later reflection, I realised where some of these apply to rapport building, persuasion as well as engineering social attitudes.
At the time I was reading Cialdini's Influence, and found that the two books together do give me a way to understand propoganda, advertising and sales. Yet this is certainly not the aim of the book in itself. Like any excellent work, it has wider applications than the authors discuss, or where perhaps consciously aware of at the time?
I highly recommend this to hypnotherapists and therapists of any stripe in actual fact. I also recommend it highly to any student of psychology, counselling, advertising (yes, it's way off the curriculum I'm sure) and any agent of influence.
This of course, is only my perspective as one criticism I've had is the sheer number of books I've read in only 2 years means that surely I can't have processed the skills in them properly. Quite right, but I've enjoyed trying :-).