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Honey Money: The Power of Erotic Capital [Hardcover]

Catherine Hakim
2.7 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

25 Aug 2011

Why do some people seem to lead charmed lives? They are attractive, but also lively, friendly and charismatic. People want to be around them. Doors open for them. The answer, this book shows, is in the power of erotic capital - the overlooked human asset that is at the heart of how we work, interact, make money, succeed and conduct our relationships.

Dr Catherine Hakim's groundbreaking book reveals how erotic capital is just as influential in life as how rich, clever, educated or well-connected we are. Drawing on hard evidence, she illustrates how this potent force develops from an early age, with attractive children assumed to be intelligent, competent and good. She examines how women and men learn to exploit it throughout their lives, how it differs across cultures and how it affects all spheres of activity, from dating and mating to politics, business, film, music, the arts and sport. She also explores why erotic capital is growing in importance in today's highly sexualised culture and yet, ironically, as a 'feminine' virtue, remains sidelined.

Honey Money is a call for us to recognize the economic and social value of erotic capital, and truly acknowledge beauty and pleasure. This will not only change the role of women in society, getting them a better deal in both public and private life - it could also revolutionize our power structures, big business, the sex industry, government, marriage, education and almost everything we do.



Product details

  • Hardcover: 384 pages
  • Publisher: Allen Lane (25 Aug 2011)
  • Language: English
  • ISBN-10: 1846144191
  • ISBN-13: 978-1846144196
  • Product Dimensions: 14.4 x 3.4 x 22.2 cm
  • Average Customer Review: 2.7 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: 175,195 in Books (See Top 100 in Books)

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Product Description

About the Author

Dr Catherine Hakim is a Senior Research Fellow of Sociology at the LSE. She is an expert on the sociology of the labour market, changing social attitudes, women's employment and theories of women's position in society. She has published numerous academic works and papers. Her theory of erotic capital was first advanced in a paper for Oxford University's European Social Research journal. It has received much media and academic interest from around the world.

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29 of 31 people found the following review helpful
2.0 out of 5 stars 25% interesting, 75% annoying. 18 Aug 2011
By Squeebles VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
The basic premise of the book can be summed up in two sentences - Men don't get as much sex as they want, so women should play up to this in order to achieve their ambitions. Women should support other women in doing this and view it as a natural tool for achieving aims.

The book never really expands on that premise. It tours historical, religious and cultural reasons for the author's premise, but there's a lot of repetition with identical points being made over and over within a few pages of each other.

The author cites reams of evidence for her numerical data, but little for her wider assertions. For example, evidence that "surveys show greater diversity in sexual practices today" leads directly to the assumption "Male demands have increased to the point where women feel they are expected to perform to profession standards - including pole dancing and strip-tease". No other reasons for diversity are considered.

I'd also question the author's understanding of feminism, as the book suggests that feminist women that refuse to use their sexuality to exploit male weakness are `wrong' and feminism should be updated and corrected. That's quite a thing to claim of a 100 year old movement.

It's worth mentioning there's no hints and tips in the book, and there's certainly no guidance as to how to handle the career damage you could receive from workplace flirtation. It an academic textbook, not a how-to guide!

The book is interesting for the subject's cultural and historical background, and it's a very useful statistical reference, but it's hypothesis is as old as the hills and extrapolated further than cited evidence allows.
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6 of 6 people found the following review helpful
By VEL
Format:Hardcover|Amazon Verified Purchase
1) Introducing Erotic Capital

Catherine Hakim - proudly displaying her own 'erotic capital' in a photograph on the dust jacket of the hardcover edition - introduces her concept of 'erotic capital' in this work, variously titled either 'Money Honey: the Power of Erotic Capital' or 'Erotic Capital: the Power of Attraction in the Boardroom and the Bedroom'. Both editions appear to be essentially identical. (Page numbers cited in the current review refer to the former edition.)

Hakim works hard to convince us that her concept of erotic capital is original. However, it appears to be little more than social science jargon for sex appeal - a new term invented for a familiar concept, introduced to disguise the lack of originality of Hakim's thesis. (One recalls Richard Dawkins's 'Law of the Conservation of Difficulty', whereby 'obscurantism in an academic subject expands to fill the vacuum of its intrinsic simplicity'.)

Hakim tries to substantiate her claim that erotic capital is broader than mere sex appeal by suggesting that even heterosexual people of the same sex admire and enjoy the company of individuals with high erotic capital, despite not being sexually attracted to them, claiming "women often admire other women who are exceptionally beautiful" and "men admire other men with exceptionally well-toned... bodies [and] handsome faces" (p153). However, I suspect people are just as often envious of and hence hostile towards people of the same sex whom they perceive as more sexually attractive than themselves.

Certainly economists and sociologists have often failed to recognise the importance of sexual attractiveness in human relations. However, this reflects the prejudices of economists and sociologists rather than the originality of the concept. The importance of sexual attractiveness in human relations has been recognised by intelligent laypersons, poets and peasants from time immemorial.

2) Sex Differences in Erotic Capital, the 'Male Sex Deficit' and Evolutionary Psychology

After introducing the concept of erotic capital, Hakim makes two central claims:
1) Women have greater erotic capital than men; and
2) Because men have a greater desire for sex than women, there is, "a systematic and apparently universal male sex deficit" (p39), whereby men want more sex than they are able to get.

She claims both these phenomena place women at an advantage in their relations with men.

However, once one recognises that erotic capital essentially amounts to sex appeal, it is doubtful whether these two claims are conceptually separate. On the contrary, the universal male sex deficit provides an explanation for why women have greater sex appeal to males. As Hakim herself acknowledges "it is impossible to separate women's erotic capital, which provokes men's desire... from male desire itself" (p97)

There is a curious and notable omission in Hakim's otherwise comprehensive review of the literature, one that deprives her discussion of its claims to originality. Save for a couple of passing references (e.g. p88 and in an endnote at p320), she omits any discussion of a theoretical approach in behavioural science which has, for thirty years, not only focussed on sexual attractiveness and recognised what Hakim refers to as 'the universal male sex deficit', but also provided a compelling theoretical rationale for this phenomenon, something notably omitted from her own exposition. I speak of evolutionary psychology.

According to the tenets of evolutionary psychology, men have evolved a greater desire for sex, especially commitment-free promiscuous sex, because it enabled them to increase their reproductive success at a minimal cost to themselves, whereas women in ancestral populations must have borne the cost of pregnancy and lactation if an offspring was to survive to maturity. This insight dates from over sixty years ago (Bateman 1948), was rediscovered and refined in the 1970s (Trivers 1972), and applied explicitly to humans from at least the late-1970s.

Therefore, Hakim's claim that "only one social science theory [her own] accords erotic capital any role at all" (p156) is disingenuous. Yet, despite her otherwise comprehensive review the literature, including citations of researchers (e.g. Satoshi Kanazawa and David Buss) explicitly testing evolutionary hypotheses, one searches the index of her book in vain for any entry for 'evolutionary psychology', 'sociobiology' or 'behavioural ecology'.

Yet Hakim's discussion often merely retreats ground covered by evolutionary psychologists decades previously. For instance, Hakim (p69-71; p95-6) treats male homosexual promiscuity as a window onto the nature of male sexuality when it is freed from the constraints imposed by women. This was an approach pioneered by Donald Symons in chapter nine of his seminal The Evolution of Human Sexuality published some thirty years earlier. Similarly she notes the failure of publications featuring male nudes to find a market among women, in contrast to the extensive market among men for female nudes (p71), another subject addressed by Symons.

3) Reliability of Sex Surveys

Throughout chapter two, Hakim cites numerous sex surveys replicating the robust finding that men report more sexual partners than women, more extra-marital affairs etc. Yet she never grapples with, and only once in passing alludes to, the problem that (homosexual encounters aside) every sexual encounter must involve both a male and a female, such that, on average, men and women must have the same average number of (heterosexual) sexual partners over their lifetimes.

There are two plausible solutions to this discrepancy. Firstly, there may be a small number of highly promiscuous women (i.e. prostitutes) whom surveys do not generally sample (Brewer et al 2000).

Alternatively, people may be dishonest even in ostensibly anonymous surveys. Evidence for this is provided by the finding that women report more sexual partners when they led to believe their answers will be anonymous than when they are led to believe that their answers might be viewed by the experimenter, and more still when they believe they are hooked up to a lie-detector machine (Alexander and Fisher 2003). When they thought they were plugged in to a lie-detector, women actually reported more sexual partners than men.

Hakim never addresses this issue or its implications for the reliability of the sex surveys findings she extensively cites.

4) Feminist Fallacies Regarding the Suppression of Female Sexuality

Hakim claims that men have denied and suppressed the exploitation of erotic capital because they are jealous of the fact that women have more of it. She views the sexual double-standard and the puritanical tradition of Christianity (and Islam) as mechanisms of this suppression.

Hakim claims that men began to seek to control female sexuality, and, by extension, women themselves, so as to assure themselves of the paternity of their offspring. However, by failing to avail herself of the research of evolutionary psychologists, she fails to explain the ultimate reason why men would be interested in the paternity of offspring, namely their evolutionary imperative of securing the passage of their genes to subsequent generations (see Wilson and Daly 1992).

Hakim therefore traces male efforts to control female sexuality to the supposed discovery of the role of sex in reproduction in 3000BC. She is apparently unaware that naturalists have observed analogous patterns of 'mate guarding' in non-human species, who are unaware of the relationship between sex and reproduction but have been programmed by natural selection to behave in such a way as to maximise their reproductive success without any awareness of this ultimate function. (Given that chimpanzee males seek to sequester fertile females in 'consortships' and alpha-males seek to prevent subordinates from mating, it is a fair bet that hominid mate-guarding dates from before 3000BC.)

Hakim claims that the stigmatization of activities such as prostituion and other forms of 'sex work' results from men's envy of women's erotic capital and their desire to prevent women from exploiting it. This theory is plainly contradicted by the observation that women are generally more censorious of such activities than men (Baumeister and Twenge 2002). Men, on the other hand, are more liberal on all issues of sexual morality save for homosexuality and, for obvious reasons, rather enjoy the company of promiscuous women (although they may not wish to marry them)

Hakim herself acknowledges, "if women... object to the commercial sex industry more strongly than men, this seems to destroy my argument that the stigmatisation and criminalization of prostitution is promoted by patriarchal men" (p76). However, she attempts to defend her theory by asserting that "women have generally had the main responsibility for enforcing constraints but did not invent them" (p273) and that "over time women have come to accept and actively support ideologies that constrain them" (p77).

Quite apart from the fact that this view effectively reduces women to mindless puppets without agency of their own, it fails to explain why women are actually more puritanical than men. Perhaps men could manipulate women into being somewhat puritanical or even as puritanical as themselves, but men are unlikely to have manipulated women into becoming even more puritanical than those who are supposedly doing the persuading.

5) The Mythical 'Male Sex Right'

Hakim suggests that sexual morality reflects a "male sex right" (p82). Read more ›
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38 of 42 people found the following review helpful
3.0 out of 5 stars Great title -- book not so good 10 Aug 2011
By Martin Turner HALL OF FAME TOP 50 REVIEWER VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
There's no doubt that 'Honey Money -- The Power of Erotic Capital' is a great title for what is otherwise a fairly poorly argued book. Catherine Hakim's underlying thesis is that we should extend Bourdieu's concept of Social and Cultural capital, to go with Marx's Economic capital, to also include Erotic Capital. But, aside from stating that the fourth type of capital is erotic capital, she never advances any compelling arguments about why we should want to do this.

Hakim is somewhat conscious of the flaws in her own argument: she admits that erotic capital is very hard to measure (she argues that it should be measurable, it's just no-one has ever managed to measure it), and she admits that, unlike other kinds of capital, it is non-transferable. By this point the alert reader will be asking in what sense it is like Bourdieu's other kinds of capital at all. The wide-awake reader will also be wondering how Hakim feels able to build so assertively on Bourdieu's formulation, which is most commonly cited as an alternative view of Social Capital to Putnam's, but is otherwise not strongly supported by the evidence.

Evidence is something which Hakim is particularly weak on. She is very dismissive of evidence which doesn't support her view, and overly accommodating of surveys and studies which only support her view to a certain extent. From time to time she simply makes wild assertions, such as stating that sex workers have more erotic capital than ordinary people, without any indication as to what method she used to come to this conclusion.

A lot of this book seems like it was written in CAPITAL LETTERS, and only the editor managed to calm the author down to setting it in ordinary type: Hakim's slightly overbearing style easily turns into hectoring, and in some places verges on ranting. Unfortunately, like many ranters, she gets her rhetoric and facts confused, for example suggesting that medieval Roman Catholic veneration of Mary is somehow linked to Puritanism (historically the two are polar opposites).

I've had a number of discussions with London academics about these issues, and it seems to me that Catherine Hakim is trying to give an intellectual basis to a post-feminist position which is fundamentally a romantic rather than epistemological notion. Strip away the pseudo-sociology, and the picture she presents us is the one we grew up with from Walt Disney films: beautiful people are good, and good people are beautiful, and beautiful people deserve to make the most of their beauty to get what they want.

Verdict: If you want to stay in touch with what post-feminist academics in London are talking about, this is a good book to have read, if you can survive the frustration of all those pages of special pleading, ad hominem arguments and blanket, unevidenced sweeping statements.
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Most Recent Customer Reviews
1.0 out of 5 stars Stating the obvious
What a dreadful book - there is no insight beyond an extremely wordy way to say that sex sells and that pretty people can often do better in life next to their less attractive... Read more
Published 9 months ago by Kevin Hall
3.0 out of 5 stars Flawed
As a woman who has sometimes struggled to make her way in the workplace, I find this a troubling book. Read more
Published 14 months ago by Scheherazade
1.0 out of 5 stars Waste of time and money- avoid at all costs!
This is an ill thought-out collection of pointless assertions. The concept- that erotic capital is another social asset, like economic, social, cultural capital-is certainly... Read more
Published 14 months ago by M. W. Hatfield
3.0 out of 5 stars good overview
I probably would have read this book anyway, but appreciated the complimentary Vine copy. I agree with other reviewers that the author makes some wild/unfounded claims, doesn't... Read more
Published 14 months ago by D&D
3.0 out of 5 stars Disappointing, don't be fooled by the title.
I am a participant in the Amazon Vine program. When I selected this book I was hoping to get an insight into the day-to-day sexual politics that we are all participants in. Read more
Published 16 months ago by Peter Piper
3.0 out of 5 stars A few interesting points but nothing too new
With the attention grabbing title I thought I'd be in for a lot of interesting discussion about the intergration of "erotic capital" into the bulding of a successful brands or... Read more
Published 16 months ago by joojeh99
2.0 out of 5 stars Interesting concept but ............!
Interesting concept but somewhat stretched to book length as opposed to an article which would have served its cause far better. Read more
Published 16 months ago by Alison Petrie
5.0 out of 5 stars insightful
very insightful, strong book. really got me thinking of the way how we present ourselves and what matters most in this world over the decades
Published 16 months ago by Lena343
2.0 out of 5 stars Good concept but then meanders
Lyotard looked at the libidinal economy in a very dense book. This is a breeze in comparison and and on the face of it intriguing. It is however too abstract. Read more
Published 18 months ago by Dr. Delvis Memphistopheles
3.0 out of 5 stars Sheep in wolf's clothing
This is a rather odd book; a dramatic title which conceals a quasi-academic treatise. It's certainly not a text book but sociology students may still find it worth reading - the... Read more
Published 19 months ago by Paulo MS
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