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Honda: The Men, the Cars and the Myth (Hardcover)

by Masaaki Sato (Author), Noah S. Brannen (Translator), Yamaguchi Katsuhisa (Translator), Kimura Naritoshi (Translator)

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Product details

Hardcover: 432 pages
Publisher: Oxford University Press Inc, USA (Jan 2001)
Language English
ISBN-10: 0195125657
ISBN-13: 978-0195125658
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,782,319 in Books (See Bestsellers in Books)

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Product Description

Book Description
This is the complete story of the founding and growth of the Honda Company. The two founders were unlike other Japanese entrepreneurs who were governed by the Japanese government's industrial policies. After starting a very successful motorcycle company, the founders disregarded the government's strong urging not to enter the automobile market. The resulting automobile company has grown to be the second most profitable car company in Japan, and the producer of one of the
periodically best-selling cars in the US, the Honda Accord.

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Books > Business, Finance & Law > Economics
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Books > History > Countries & Regions > Asia > East Asia > Japan
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