- Hardcover
- Publisher: Tandem Library (Nov 2001)
- ISBN-10: 0613917340
- ISBN-13: 978-0613917346
- Average Customer Review: 3.8 out of 5 stars See all reviews (9 customer reviews)
- See Complete Table of Contents
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It's a handy book. Yes it's quite repetitive, but in way that illustrates the point's he's making about standardisation. Jakob should go further. The Victorians started standardisation, and created standard time and weights and measures. Jakob should use his position to push web standardisation. He should examine sites deeper that the homepage. He should provide examples of information architectures that although will need to be adjusted from site to site, follow a similar structure that users will recognise and be able to navigate intuitively.
When users go to a site, they go there to achieve something. A significant proportion of the time taken to achieve their goal will be taken up by learning how to use the site. If sites are more standardised, the learning curve will be flatter, and the user will achieve his goal more effectively, more efficiently, and more satisfactorily. This book starts to set out those standards, and should be read by people designing sites.
The guidelines are based on the assessment of 50 homepages from the internet. Each of the homepages is shown with comments on how they might be improved. This is the sort of useful exercise you'd do if only you had the time. Thank goodness someone has done it for us.
My favourite section is the strength of recommendation against each guideline. It allows you to view quickly which are must dos, and the ones you might consider ignoring in your particular circumstances.
Look at your homepage with new eyes, I did.
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