After not looking after my first ceramic hob I have been ultra protective over the new one I bought last year. I am wary of using many products on it as the hob is supplied with a long list of 'do not use X Y or Z on your hob because it will damage it'. I have been using Hob Brite since I purchased my new hob and it really does keep it looking as good as new.
I do clean the hob each evening so that stains and burnt on bits don't build up. All you need is a small squirt of this, use a slightly damp piece of kitchen roll and rub the creamy liquid all over. It does take a fair bit of elbow grease to remove burnt on stains and sometimes a second application is needed. You will see the burnt on bits coming off on your cloth. But what I like is that it always removes the stains and it does so gently. After daily use there isn't a single scratch on my hob from this product.
It can take a while to clean off, sometimes up to four pieces of kitchen roll to get it all off and then the hob does need buffing up with a dry cloth afterwards to remove any powdery smears and leave a good shine.
Even though I use this daily a bottle lasts me for a couple of months.
I've also used this on my stainless steel sink and it brings it up looking brilliant.
I would never use any other type of cleaner on my hob. This works and it leaves the surface looking as good as new.