- Paperback: 304 pages
- Publisher: John Wiley & Sons; Revised Edition edition (8 Jun 1998)
- Language English
- ISBN-10: 0028622529
- ISBN-13: 978-0028622521
- Product Dimensions: 22.9 x 18.5 x 2.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,769,466 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Every year the trend toward working at home continues to grow, fueled by downsizing and ever–more–affordable office equipment. Author Mel Cook explains how to get started making your self–employment dreams come true, even on a shoestring budget, and provides dozens of examples of real–life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day–to–day operations, marketing, and publicity, Home Business • Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web–based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet—and at no cost. Plus, you'll find highlights such as:
- Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
- Descriptions of 120 home business opportunities with proven track records.
- Advice on how to select a product or service that gives you a competitive edge and quick profits.
- Tips on how to market a product with little capital—using low–cost promotional techniques, free advertising, and national distribution through mail–order catalog houses.
- Listing of:
- Firms that sell products and services through home–based entrepreneurs
- 28 franchise and nonfranchise business opportunities that can be run from the home
- 29 types of companies that regularly use homeworkers
- 13 popular freelance occupations for work–at–home professionals.
From the Back Cover
Every year the trend toward working at home continues to grow, fueled by downsizing and ever–more–affordable office equipment. Author Mel Cook explains how to get started making your self–employment dreams come true, even on a shoestring budget, and provides dozens of examples of real–life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day–to–day operations, marketing, and publicity, Home Business • Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web–based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet—and at no cost. Plus, you'll find highlights such as:
- Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
- Descriptions of 120 home business opportunities with proven track records.
- Advice on how to select a product or service that gives you a competitive edge and quick profits.
- Tips on how to market a product with little capital—using low–cost promotional techniques, free advertising, and national distribution through mail–order catalog houses.
- Listing of:
- Firms that sell products and services through home–based entrepreneurs
- 28 franchise and nonfranchise business opportunities that can be run from the home
- 29 types of companies that regularly use homeworkers
- 13 popular freelance occupations for work–at–home professionals.
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Customer Reviews
Most Helpful Customer Reviews
2 of 3 people found the following review helpful
Format:Paperback
A no hype, tell it the way it is homebased business book. Especially good was the section on starting a micro-business on the Internet. Lots of do-it-yourself information to keep costs low. The cybermarketing success secrets alone are worth the price of the book. Very helpful for first time in the business world entrepreneur. Good value, in my opinion.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
24 of 25 people found the following review helpful
Solid,practical advice for new entrepreneurs going online.
26 Jun 1999
Format:Paperback
A no hype, tell it the way it is homebased business book. Especially good was the section on starting a micro-business on the Internet. Lots of do-it-yourself information to keep costs low. The cybermarketing success secrets alone are worth the price of the book. Very helpful for first time in the business world entrepreneur. Good value, in my opinion.
1 of 2 people found the following review helpful
Great resource
9 Dec 2007
Format:Paperback
I've been working on building home and online based businesses for a long time, and I found this to be a very thorough resource that detailed the entire process from start to finish.
Also, even for veterans in business-building concepts, there are some great ideas in here to take you in new and successful directions.
Also, even for veterans in business-building concepts, there are some great ideas in here to take you in new and successful directions.
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