I happened across the reviews here when looking for something else on Amazon and decided to read them purely out of interest. I've used this software's predecessor Personal Accountz for many years and because of the companies track record, jumped in and started with a very early copy of Home Accountz. I'm amazed to read the negative reviews - it's almost as if they're talking about a different package!
Checking out their user forum, the reviewer here who had trouble importing from Personal Accountz is not alone - but I didn't. I followed their instructions and it worked perfectly. Not sure what's special about my setup to make it work as expected and I'm certainly no genius! An ugly GUI is personal opinion but it looks absolutely fine to me! And as for ease of use, I'm not sure how to make it easier. When I buy groceries i enter a transaction as being FROM current account TO groceries. To me that's logical and easy. There's even a place to enter a payee so if you want to differentiate between money spent on groceries at Sainsbury or Tesco, you can do that too. The workings follow standard accounting procedures but unless you're used to accounting, you wouldn't know that. The layout of data makes it easy to follow - at least, I think it does hence my confusion that some criticise its ease of use.
Most importantly, the support from Accountz is probably the best I've come across. OK, the program on launch had a few minor glitches - what program doesn't - but for me they were just that, minor glitches. Accountz have released several updates in response to users not only finding these glitches but making suggestions that "such and such would be a nice feature" so the software is evolving almost daily. If you have a problem you'll likely get a quick resolution from the user forum or from contacting Accountz.
Would I suggest you buy this? Certainly. Is it perfect? Not till next Friday ;-)