I quite like the New Living Translation of the Bible. Overall it's probably the most readable translation I've come across (including the Message). It's not the best for in-depth studying - sometimes I find myself paranoidly reaching for another translation such as ESV to check what it "really said" - but it's easier to sit and read through than other translations.
Also, I think the formatting - which isn't often given much attention when comparing translations - is one of the most friendly. It presents many of the lists in the Bible, such as Joshua 12 or Numbers 2, in a very readable fashion, and it carefully draws the reader's attention to God's declaration of His name to Moses in Exodus 34, which is rare.
This particular Bible is set out in two columns per page, which probably saves space but isn't quite as friendly as one column. It does include the words of Jesus in red text though, which I like. The font size isn't too bad, but might be a bit small for some people.
Unfortunately, the cheapness of this Bible means some shortcuts were made that hinder its use as an everyday Bible. The book is bound in a way that makes it difficult to open fully and lay flat. In addition the text is printed quite close to the inner margins, and so it can be difficult to read the bits at the inner edges of the page. Finally, the plastic cover has a certain cheap feeling and barely imitates leather.
Because of this I would have to advise against buying this for yourself unless you're living on a shoestring, and I'd definitely advise against giving someone a Bible that you wouldn't be prepared to use yourself.