Simon Donald re-invented the Great British sense of humour, aged just fifteen. He was a founder of the sales-phenomenon Viz comic, setting up the magazine in 1979 with his brother Chris from a bedroom in Newcastle. He worked on its editorial team for twenty-four years. Staying with Viz four years longer than his brother, Simon left the magazine in 2003, before becoming a stand-up comedian. This is the story of an extremely colourful life. It tells of Viz's staggering rise from a modest fanzine selling to 150 people at punk gigs in Newcastle pubs, to outselling every magazine in Britain's newsagents with only two exceptions; the Radio Times and the TV Times, and all in a period of just ten years. But it's not just the story of how Viz itself was born, it's not just the real-life stories behind what inspired its characters, and it's not a simple Geordie-made-good rags-to-riches story. This is also a very personal story: Simon faced many private challenges growing up in a rocky family home torn by hardship, illness and loss. Both sides of his remarkable story are told here for the first time. This is the story of a life with some amazing highs and lows. Scoring a goal for Pele, being thrown off live breakfast TV, owning nine virtually identical cars (at the same time) the violent school riot, Noel Gallagher's connection to Sid the Sexist, tabloid headlines after a nightmare awards dinner, smashing all Viz's awards with a golf club and four years of madness on the road with a rock 'n' roll band.