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Hijacking Environmentalism: Corporate Responses to Sustainable Development [Paperback]

Richard Welford

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Book Description

1 Mar 1997
This text demonstrates how businesses and institutions continue to operate outside the ecological carrying capacity of the environment, and highlights the need for participation and social innovation on their part. It asserts that senior executives and middle management in large corporations have often sought, deliberately or unconsciously, to block the advancement of environmentalism. Industry has reconstructed the more radical environmental agenda to suit its own purposes, in effect hijacking it, by taking it out of its traditional discourse and placing it in a liberal-productivist framework. The book concludes by examining the way forward for more sustainable business, presenting new models that place greater emphasis on issues such as equity and ethics.

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About the Author

Richard Welford is Professor of Business Economics and Director of the Centre for Corporate Environmental Management at the Huddersfield University Business School, and Professor of Sustainable Management at the Norwegian School of Magement.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 5.0 out of 5 stars  2 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Seeks an ecological awakening amongst business leaders 12 Sep 1999
By A Customer - Published on Amazon.com
Format:Paperback
This book exposes the lack of commitment from industry to the challenge of sustainable development. Industry has hijacked the environmental debate by taking it out of its traditional discourse, and placing it in another frame of reference.
It seeks an ecological and spiritual awakening amongst business leaders and concludes with a call for more critical research on business activities, abandoning both the restrictive positivist and traditional interpretive paradigms of analysis.
Richard Welford is Professor of Corporate Environmental Management and Director of the Centre for Corporate Environmental Management at the Huddersfield University Business School. He is also Professor of Sustainable Management at the Norwegian School of Management and a Director of ERP Environment. He is co-editor of The Earthscan Reader in Business and the Environment (1996), editor of Corporate Environmental Management 1 (1996), Corporate Environmental Management 2 (1997), and editor of the journal, Business Strategy and the Environment.
Reviewed by Azlan Adnan. Formerly a research officer with the Malaysian Timber Council's London office and Business Development Manager with KPMG's Kuala Lumpur office, Azlan is currently managing partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master's degree in International Business and Management and may be contacted at azlan@azlan.org.
5.0 out of 5 stars Excellent 31 July 2000
By Azlan Adnan - Published on Amazon.com
Format:Paperback
Hijacking Environmentalism exposes the lack of commitment from business and industry to the challenge of sustainable development. Richard Welford demonstrates how modern business has ignored-even usurped-the wider ecological, ethical and social aspects of sustainable development. Industry has, in effect, hijacked the more radical environmental debate by taking it out of its traditional discourse, and placing it in a liberal-productivist frame of reference.
Welford examines the ways in which business executives have reconstructed the environmental agenda to pander to their own purposes. He then shows how businesses continue to operate outside the ecological carrying capacity of the environment, and that there remain strong underlying tensions involving conflicts between sustainable development and international trade. He shows how too much emphasis on hierarchical organizational structures stifle participation inside the organization.
The final part of the book examines the way forward for the more sustainable business. It presents new models of the sustainable organization which place greater emphasis on issues such as equity and ethics. It seeks an ecological awakening amongst business leaders and concludes with a call for more critical research on business activities, abandoning both the restrictive positivist and traditional interpretive paradigms of analysis.
The contributions in this book are best read as a set of related essays and each chapter can easily be read and understood in isolation. Hijacking Environmentalism is recommended for business leaders, management students and activists with environmental NGOs.
Richard Welford is Professor of Corporate Environmental Management and Director of the Centre for Corporate Environmental Management at the Huddersfield University Business School. He is also Professor of Sustainable Management at the Norwegian School of Management and a Director of ERP Environment. He is co-editor of The Earthscan Reader in Business and the Environment (1996), editor of Corporate Environmental Management 1 (1996), Corporate Environmental Management 2 (1997), and editor of the journal, Business Strategy and the Environment.
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