The charismatic Kat Von D, the star of LA Ink, opens the door to the world of contemporary tattooing, the way only a true insider can. The book will be targeted to the tattoo audience, particularly the younger demographic that actively gets tattoos. It will include Kat's story, what inspires her, information about her show and her shop, her sketches, and her personal tattoos (she's a walking tattoo). The thrust of the book is on her point of view on tattooing now: the work she finds inspirational, past and present; great tattoo artists, from a classic artist like Sailor Jerry to people she admires who are working around the world.The book will feature the work of and profiles of/interviews with a range of contemporary tattoo artists. It will also include lots of profiles of /interviews with people who have interesting tattoos and all the stories behind them, which is a very intriguing aspect of her show. The book will have a strong voyeuristic, human interest factor along with a wealth of great line art and photography, which is being shot for the book by Lionel Deloy. Finally, the book will include humourous visual thematic portfolios of Kat's work and aspects of tattooing she finds compelling. The examples include: Kat's portrait tattoos (for which she is famous); great work in typography, back pieces, memorials, body suits, and more.