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The High-Tech Entrepreneur's Handbook: How to Start and Run a High-Tech Company
 
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The High-Tech Entrepreneur's Handbook: How to Start and Run a High-Tech Company (Paperback)

by Jack Lang (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)
Price: £24.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Customers buy this book with Smarter Ventures: A Survivor's Guide to Venture Capital Through the New Cycle by Ms Katharine Campbell

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Product details

  • Paperback: 416 pages
  • Publisher: ft com; Ill edition (2 Nov 2001)
  • Language English
  • ISBN-10: 0273656155
  • ISBN-13: 978-0273656159
  • Product Dimensions: 20.8 x 16.8 x 2.4 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 195,575 in Books (See Bestsellers in Books)

    Popular in this category:

    #96 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Starting a Business

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  • See Complete Table of Contents

Product Description

Review
 "Jack has created a pot pourri of business ideas and experience. It is an ideal starter for the budding entrepreneur. The exercises at the end of each chapter are especially useful to aid thinking and reach conclusions." Robin Saxby, Chairman, ARM Holdings plc 

"Jack's book is a distillation of knowledge about starting and growing

companies.  The UK and Cambridge have seen a dramatic growth in entrepreneurial

companies and culture, but there is still a way to go. We still lag well

behind other places, like Silicon Valley, although Cambridge now has its

first few home-grown billion-pound companies Reading this book will help

you to build strong enterprises, whether you are just starting out or

are already some way down the track, or even just taking on new

challenges within an organisation in these difficult times. I wish that

this had been available when I was starting out. Strongly recommended." Hermann Hauser, Cambridge University



Product Description
 Turn your high-tech idea into a high-profit business The High-Tech Entrepreneur’s Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience. It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that’s starting your own company or taking control of a project or department within a larger company.  Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise.  Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. 

Key areas discussed include:

  • getting started – developing and protecting your idea
  • writing the business plan
  • money and legal issues
  • managing projects, people and products
  • marketing and selling
  • growth and exit.


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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 10 people found the following review helpful:
5.0 out of 5 stars Strongly recommended practical guide to new businesses, 6 Dec 2001
By A Customer
The book is exactly what its liner notes say: a concise, practical guide for newcomers to starting and running a successful business. The title suggests the book is about the high-technology business but it will be helpful to anyone with an idea they want to develop and bring to market. The chapters derive from Mr Lang's experience both as a founder of successful businesses and as a teacher in his business development lecture series at the University of Cambridge. This background has clearly helped to refine the content to cover all of the topics novices need to address. The chapters discuss the key elements: writing a business plan, taking care of legal and accounting issues, managing product development and people, and marketing and selling the product and business. Practical examples from the high-tech business world help the reader to understand the ingredients of success in any start-up company. In each chapter, readers are given exercises to reinforce what is learned and are pointed to further reading on each topic. The book can be read from cover to cover in a matter of hours, but it will be revisited as a highly useful reference manual throughout a new company's development.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars An entrepreneurs knowledge and experience at internet speed, 6 Jul 2005
To sum up; this book is ideal for those starting a new venture & those with limited experience. If you're an engineer looking to start a business for the first time I'd strongly recommend buying this book and advise not to skip any of it - you'll need the foundation. For those that have the T-shirt's and the scars it's a light, yet amusing read and may be useful to kick-start your thinking if you're mad enough and still have the energy to do it all again.

I bought this book after seeing Jack make a presentation at the Institute of Physics for entrepreneurs. I was impressed with his dry wit and obvious knowledge regarding high tech start-ups. I am pleased to say that the book is written in the very same style with wit, no-nonsense, direct talking prose that makes it a joy to read and I could hear Jack's narration as I read.

The book covers the length and breadth of subject matter that will need to be mastered by any budding entrepreneur looking to start a business and gives a good "heads up" on what to expect. It does not bog the reader down with unnecessary or flowery jargon and I am confident it will be useful for those embarking on a new venture. For those that have the experience it provides a useful aide-memoire and useful hooks into the more detailed subject matter at the end of each chapter. Sequential reading is not a pre-requisite since each section is self-contained - I read the book out of order, paying immediate attention to the subjects that have more interest for me (such as marketing).

6th July 2005

John Moor
Industry Consultant
National Microelectronics Institute

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