Start-ups, says Charles Ferguson, author of High Stakes, No Prisoners, are the intellectual equivalent of driving a small, fast convertible with the top down, the stereo playing Keith Jarrett, Bach or JJ Cale very loud, doing 100 miles an hour on an empty road at sunset. "You might crash, but the experience is visceral, immediate, and intense."
Anyone considering taking that ride would be well advised to read Ferguson's book before they set out. High Stakes is a witty, acerbic, and detailed account of how he grew Vermeer from a germ of an idea into a world leader in web site authoring technology. It was a painful but highly lucrative exercise. Vermeer was sold to Microsoft for $113 million after just two years.
What makes this different from other Silicon Valley start-up tales is that Ferguson doesn't hold anything back. He recounts the endless meetings with venture capitalists and the internal struggles that almost brought the company down. He is also quick to criticise both himself and others, resulting in a book that is both educational and entertaining.