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Product Description
Review
No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language …he has set out what to say and how to say it."
Tribune
"Essential reading for anyone who has to prepare and deliver a speech."
Baroness Boothroyd
"Richard Heller has produced a superb manaual for speechwriters and speechmakers. From now on, no one need be nervous about public speaking."David Brook, Head of Strategy and Development, Channel Four Television
"Richard Heller has thought deeply about the craft of writing and delivering effective speeches. He has written a wise and enteratining book."
Liz Padmore, Director of Policy and Corporate Affairs, Accenture
Product Description
Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words.
To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business world it is no longer enough for executives to be good at making things or selling them or keeping costs down. They are also expected to explain things and persuade people to do things, and so crafting good speeches has become an essential business skill and a component of any successful career.A good speech is a good career move.
More and more of us, in life and work then, can expect to find ourselves in front of an audience hoping to move hearts and minds. If you want to shape a collective vision, craft a compelling case or simply explain your plans with clarity and purpose, this book will help you write and deliver a memorable speech.
There are many different skills involved in speaking well, but ultimately you need to know how to choose and organise words – you need to be able to write. High Impact Speeches will teach you how. It will also help you to develop a unique style and a unique copmand of your subject, with techniques that have worked for some of the greatest speakers in history. A good speech can inform, persuade, win a debate, make money or make news. It can advance your career and enhance your reputation. A bad one can only bore or make enemies. Whether the speech that you are writing is for you or for your boss, this book will teach you how to deliver a winning speech - from scratch.Expert speech-writer for business-leaders and leading politicians, Richard Heller will show you how to:
- Accept the right speaking opportunities (and reject the wrong ones)
- Identify your desired result
- Research your audience
- Structure and plan your speech
- Create an attention-grabbing beginning and a rousing finish
- Make it rhythmic and colourful
- Add changes of mood and pace
- Deploy killer logic, winning arguments and powerful persuasion
- Edit and refine the sharpest draft and rehearse for perfection
- Carry your audience to their destination of agreeing with you
"Essential reading for anyone who has to prepare and deliver a speech."
- Baroness Boothroyd
"No one is better suited to write a primer of speechmaking than Richard Heller. One of the few modern journalists with a real talent for language …he has set out what to say and how to say it." Tribune
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Customer Reviews
I used to hate public speaking. Not any more. A brilliant book has turned a chore into a pleasure. Richard Heller's High Impact Speeches told me, very simply but very entertainingly, everything anyone needs to know about how to compose and deliver a public speech - how to connect with the audience, how to arrange words and thoughts, how to rehearse, how to beat stagefright (check out the brilliant idea of writing your own press release about the enraptured audience). And his ideas work - they deliver results.
Richard Heller has much more to pass on than tips and techniques. He explains why public speaking is the most trusted form of communication in the world today and why a good public speech is a unique opportunity to build lasting confidence in an audience.
I thought this book was superbly written - passionate about the arts of good writing and speaking and often hilarious (check out the passage on Birtspeak). I would recommend it to anyone who cares about language.
>let you know was excellent. I found it very difficult to put down
>because it felt like reading a story, knowing that with every chapter I
>was becoming more and more knowledgeable about delivering an effective
>speech. It is the first book on public speaking which I have read which
>I can use as a guide for preparing to speak to groups of people. Thank
>you for producing a valuable tool which I can guarantee I will use
>again and again.
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