More About the Author
Kevin Allen - Renowned Business Development Guru, Advertising's Legendary 'Billion Dollar' Pitchman and Bestselling Author
An expert in business development, masterful pitchman, Kevin Allen is recognized as one of the advertising industry's most accomplished growth professionals. Allen is the author of two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, a Wall Street Journal bestseller, which has been voted by Inc Magazine as one of "6 Best Reads for the Well-Rounded Entrepreneur" and The Buoyant Leader: A Leadership Course of the Rising Star.
Kevin is a frequent keynote speaker at advertising and marketing conferences, corporations, and universities across the globe. His inspiring keynotes have been embraced by C-level executives, top leaders, key managers, and entrepreneurs, most recently for Burberry, Google, Microsoft and Telefonica. His entertaining talks are full of lively anecdotes of hard-won advertising campaigns. From MasterCard's iconic "Priceless" campaign to his time as a key member of former New York Mayor Rudy Giuliani's mayoral campaign team that developed the platform for his successful mayoral election and turnaround strategies for the City of New York. Kevin has seen first-hand how to effectively find, connect, and speak to "The Hidden Agenda" to obtain new business and win every time, using the highly effective Allen Key model.
During his highly successful 25-year career he pitched and won in some of the toughest pitching environments and was credited with three industry turnarounds, including McCann Erikson, IPG and Lowe where he brought over $1 billion in revenues and helped his companies become number one in new business performance.
Kevin is now the founder of business development company re:kap, that counts Burberry, Cannes Lions, Verizon, Rolls-Royce Aerospace, The Doyle Collection, Nokia, Cheil Worldwide, Omnicom, Smythson, M&C Saatchi and Swedbank among its global clients.
Kevin has contributed to the Harvard Business Review blog and is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. A graduate of Dowling College, Allen holds a Certificate in Economics from Queen Mary College, University of London, and an MBA from Adelphi University, and lives in London.
Kevin is a highly skilled growth professional and is uniquely positioned to teach companies - and individuals - how to "win".