| ||||||||||||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
|
There is a newer edition of this item:
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
From the Back Cover
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts–and–all look at advertising. Part how–to and part exposé, Hey Whipple, Squeeze This is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.
Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real–world look inside the big agencies and examines the industry′s best and worst ads—from the hilarious to the horrid. You′ll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.
Luke Sullivan is an award–winning copywriter with nearly thirty years in the business at some of the elite agencies in America—Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
Praise for the first edition:
"Luke Sullivan writes just about as relevant an advertising read as you can get. It′s a perfect lesson in advertising for newcomers—and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
—Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide
"This is a business that is changing like crazy—but Luke Sullivan′s advice is timeless. If you′re good at advertising, this will make you better. If you′re great, it′ll make you even greater."
—Mike Hughes, President/Creative Director, The Martin Agency
"In an advertising world filled with glib, fast–talking ′experts′ more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step–by–step primer for anyone interested in writing effective, powerful, breakthrough ads."
—Tom McElligott, cofounder, Fallon McElligott
"Luke′s reflections on the advertising industry make me wish I could do it all over again. Except for that ′scab′ story in Chapter 10."
—Bob Barrie, Barrie D′Rozario Murphy
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
A great read for anyone new to advertising, anyone who's been doing it for years and anyone keen to learn. To hear Luke Sullivan talk in person search for American Copywriter blog. He did an interview with the two guys that run that podcast each week in April 08. Worth a listen
Plus I ended up feeling like a sucker.
This is funny, it's useful and even if all you take away is fairly obvious (be creative, be different - this all takes a lot of time and perspiration) you'll enjoy it.
A 'how to' book that's both witty and modest.
I enjoyed reading it, but it did not seem to be very edifying. Read more
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
