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Product Description
A collection of Hervé Morvan—colorful, cute and adorable characters. Hervé Morvan (1917–1980) is a great French poster artist and designer who became well-known for his advertising poster for Perrier in 1950. He drew increasing attention from his following works for Vittel, Evian, Danone, and Esso. Along with Raymond Savignac, who was his good friend as well as his competitor, Hervé Morvan is still quite popular. Morvan’s works are relatively soft in touch compared with Savignac’s, and lovely characters often appear in his pieces. This collection contains around 280 of Morvan’s creations ranging from the advertising posters for kids, food/drink, household, fashion, travel, campaigns, alcohol, cigarette, film and music, and greeting cards. This lushly illustrated book is like a step back into a quaint advertising era.
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1 of 1 people found the following review helpful
Format:Paperback
Hervé Morvan was a renowned French poster artist who was active primarily between 1945 up until his death in 1980. He started out designing poster for cinema films, but later moved on to product advertising from 1950 onwards and is famously associated with innovative and ground breaking concepts for brands such as Perrier, Gitanes (cigarettes), Esso and Bally (shoes). His use of strong bright colouring, coupled with an amusingly playful graphical detailed style, remains strong to this day and it is almost impossible not to smile when faced with one of his designs.
This book is 270 page reminder of his work, and it is obvious that the posters selected for inclusion have been chosen carefully and lovingly to show the wide range of work Morvan produced over his career. Divided into nine sections (Children, Food/Beverages, Household Goods, Fashion, Travel, Events, Alcohol/Cigarettes/Lottery, Film/Music, Greeting Cards), each subject reproduces many examples of the variety and development of his work and each piece is fully referenced. Additionally, the book contains a number of beautiful personal photos showing Morvan at various stages of his life, and a commentary that runs throughout the book written by people close to him and translated into English, French, Japanese. This book is a must for any fan of Morvan's work, or for anyone who has an interest in the art of posters and the clever graphical communication of messages.
This book is 270 page reminder of his work, and it is obvious that the posters selected for inclusion have been chosen carefully and lovingly to show the wide range of work Morvan produced over his career. Divided into nine sections (Children, Food/Beverages, Household Goods, Fashion, Travel, Events, Alcohol/Cigarettes/Lottery, Film/Music, Greeting Cards), each subject reproduces many examples of the variety and development of his work and each piece is fully referenced. Additionally, the book contains a number of beautiful personal photos showing Morvan at various stages of his life, and a commentary that runs throughout the book written by people close to him and translated into English, French, Japanese. This book is a must for any fan of Morvan's work, or for anyone who has an interest in the art of posters and the clever graphical communication of messages.
1 of 1 people found the following review helpful
Format:Paperback
I really love this book.
Morvan is brilliant and so it's great to have a book absolutely filled with images of one guys lifetime worth of work.
The colours used are incredibly vibrant throughout.
All needed text has the english translation (Very handy if your French is as bad as mine).
There are some interesting sections about the artist along with a time line of his life in the back.
The book itself is relatively small in size - which is great if you need to carry it around!
If you like simple, straightforward, colourful, playful poster art... then I'd urge you to buy this book!
Morvan is brilliant and so it's great to have a book absolutely filled with images of one guys lifetime worth of work.
The colours used are incredibly vibrant throughout.
All needed text has the english translation (Very handy if your French is as bad as mine).
There are some interesting sections about the artist along with a time line of his life in the back.
The book itself is relatively small in size - which is great if you need to carry it around!
If you like simple, straightforward, colourful, playful poster art... then I'd urge you to buy this book!
Format:Paperback
It's so refreshing to look at artwork that hasn't been touched by a computer. This book is utterly charming...I only wish the pages were bigger so I could really appreciate the penmanship.
Listmania!
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