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That said, on Heroes to Zeros--the Beta Band's first fully self-produced effort--everything seems to be gelling nicely, despite the dizzying disparity of the parts involved. It's more guitar-heavy than previous efforts, and it's strangely exciting to hear frontman Steve Mason cutting loose on the axe here--everything from U2-style dynamics to mournful English folk fingerpicking seem well within his grasp.
"Assessment" is the instant winner, Mason dolefully intoning "I think I cut my skull on the way down/ I think I lost my head when I lay down" over chiming guitar fanfares and roaring brass. But elsewhere, the band's characteristically eccentric manner is given free reign: try "Wonderful", a sprawling cosmic love song, or "Liquid Bird", a weird mélange of scintillating House of Love guitars, hip-hop rhythms and electronic kickdrums that beat like a hummingbird's wings. --Louis Pattison
'Space', the second track picks up gamely where 'Assessment' left off with swaggering bass/drum interaction that betrays the hip hop/dub influence the Beta Band have internalised and yet made entirely their own. 'Lion Thief', has been an early fan favourite, harking back to the Three EP's era with it's folk inflected intro before progressing to a groove centred piece utilising the same riff. This is also an excellent example of the way the whole album works, described by Beta Band frontman Steve Mason as like 'the Milky Way in a tea cup.' This is an album that initially feels densely layered, with whole new spaces opening up open repeated listening. However, if one really pays attention, it becomes apparent that the songs seem to wax and wane, building euphorically to a swell only to plunge the listener into a brief space where Steve Mason's voice is given full reign to pervade your entire being. This is no more obvious than in the sprawling funk of 'Easy', though Richard Greentree takes on vocal duty here.
'Out-Side' raises the album back to exultant heights after a reflective break, only for 'Space Beatle' to combine downbeat verses with transcendent choruses. 'Rhododendron' sounds like 'Pet Sounds' for today, showcasing a beautiful organ sound coupled with synth melody and excellent percussion. Any retro vibe is rapidly dismantled by the futuristic indie dub groove of 'Liquid Bird', whose hard-edged sound is in turn countered by 'Simple.' The heart-rending introduction melds effortlessly with the gargantuan groove that follows it, echoing the Smiths in the way you want to dance and cry at the same time.
This album works superbly as a whole, and goes a further step to fulfilling the potential that it has long been acknowledged is possessed by this band. The closing track, 'Pure For', offers the listener a resolution in the mantra of "I'm so glad you found me," nicely rounding off the emotional journey of the album. 'Heroes to Zeros' is an album tailored neatly to fit the crowd who find themselves alienated from the emotionally shallow music scene of today, and I hope it brings the Beta Band the success that has long eluded them.
Yet what you get is well worth your money, and pushes "conventional" music to its limits. This is the Beta Band after all. I don't know what their aim was in the making of this album, but they have managed to produce their most accessible collection of songs. Perhaps they were trying to win over a new audience, or go mainstream? Unfortanately, it failed, and we'll never get to see The Beta Band on TOTP.
But we will always have the songs. Several standout here, such as the U2 esque Assessment, the absolute classic Out-side, the inspired Space and the gentle interlude of Rhododendron.
Recommended as an album but not as a Beta Band album. Simply not as good as their others. But then, what is?
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