- Paperback: 229 pages
- Publisher: Hodder Arnold H&S (23 Jun 2000)
- Language English
- ISBN-10: 0340781726
- ISBN-13: 978-0340781722
- Product Dimensions: 24.1 x 18.8 x 1.8 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 2,384,486 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Amazon.co.uk Review
Looking for all the world like a glossy magazine, Heroes.com is coffee table reference at its best. Like its stars, it's made for surfing and like west coast waves, they come thick and fast. Pretty much every tastefully designed page features some bright, young thing with a story to tell gazing out in glorious Technicolour. Wannabes should take note of the facial poses; there seem to be two main variations to choose from, the smiley and the sulky, though the sensible money is on perfecting both. It means added flexibility should your c'mon!.com turn into a come-off-it.com. The interviews are highly readable, often revealing, if occasionally veering into cosy backslapping territory. Author Louise Proddow's claim that the text is "scattered with gold dust" is largely justified. The basic thrust is, "how did you get involved in the Web?" "What's the story behind your site?" "What are your tips?" "What are your predictions?" It's resolutely "up" in tone--what else can explain Proddow's revelation that boo.com is [sic] "a brilliantly designed site?" Not a regular visitor then? It is also clear that the whole dot.com environment has changed in the time it's taken for the ink to dry on Proddow's manuscript. Some of the entries seem dated given recent stock market reshuffles and the odd business collapse. It all serves to confirm just how quickly the new economy is moving. Perhaps regular supplements and a free binder with Part 1 would have made more sense. Make no mistake, this is a decent book; a line in the sand charting where the Web is today(-ish) and anticipating where it might go from here. Two final chapters offer condensed shortcut strategies on how to go about getting your own face featured in the next edition with advice on moving from "big idea" through to Initial Public Offering. Heroes.com is a recommended read, if only for the chance to find out who all these people are who are making fortunes out of your own ideas. Before you've even had chance to think of them yourself. --Iain Campbell
Product Description
This text celebrates key people - entrepreneurs, artists, visionaries and children - who have provided an inspiration for more people to embrace the Web. The main focus of the book is a series of individual interviews with these key internet players. The interviewees are asked such questions as: your personal vision for the Web - what makes you so successful?; how has your organization become so successful so quickly?; what is your ideal website?; and what is your advice for future .com heroes?
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A perfect sign of the times,
By A Customer
This review is from: Heroes.Com: The Names and Faces Behind the.Com Era (Paperback)
The .Com revolution has polarised the population. The distain at the wealth based on nothing but an idea compared to those who understand the nature of the knowledge economy and how the world is changing. This book is a collector's item in waiting. Of course it will date faster than a Steps record, but that's the point. In 20 years, we will revel in the open and simple optimism of the .net start-ups. A brilliant book for social historians and anyone who really understands what's happening to business. Well done Ms Proddow!Dr Ralph Brand, London University
4.0 out of 5 stars
Looking forward to Heroes.com 2,
By A Customer
This review is from: Heroes.Com: The Names and Faces Behind the.Com Era (Paperback)
I think Ms Proddow should bring out a book every couple of years so that we can trace the personalities of this amazing industrial transformation. I really liked the book, but next time it would be good if some more tough questions could be asked of the interviewees. So 4 stars for a lack of bite but otherwise excellent. I guess it was a rush publishing exercise? Still there's little compromise on quality.
4.0 out of 5 stars
Insightful, meaningful and relevant,
By A Customer
This review is from: Heroes.Com: The Names and Faces Behind the.Com Era (Paperback)
With advice and insight from those who have tried and largely succeeded in the dot com age - this book is a great read for anyone who is interested or involved in this space.Written from the entrepreneur's personal perpective this book gives any would be hero a good starting point of what works and what doesn't. The content covers a wide range of industries and some charities/arts. The inclusion of Boo naturally raises an eyebrow however the advice given from companies such as Peoplesound, Jungle, Lastminute, Sportal, Mondus, Confetti and Virgin Biznet more than make up for it. The latter sections also provide advice on business models, cultural considerations, marketing and technology - the content is to-the-point and relevant. If you want to learn about this industry and the whole dot com thing then this book will allow you to read about it from the people that are actually doing it - rather than the people simply commentating on it!
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