This book is for people who are tired of their internal voice telling them there is a better way to work, but not being able to explain how. If you are sick of hearing "that's the way we do things around here", but don't have a good answer for how things should be, then this book is for you. Regardless of whether you are a CEO or an entry level front-line employee, the authors will help you see there are better ways to work with one another to address the ever growing nature of "wicked problems" we face in today's hyper-competitive business world.
The authors state, "A key factor that mainstream management ignores is that organizations consist of people, and that the smooth functioning of organizations depends critically on the commitments people make to each other. People will genuinely commit only to things they truly believe in. Consequently they have to be convinced of what they are committing to." Within organizations, communication is generally seen as a one-way push of information to employees. The main point of the book however, is that communication plays a deeper, less appreciated role in organizations: building shared understanding and commitment to action via collective deliberation - not a one way push of information.
Why is collective deliberation important? The authors argue individuals or groups can commit to something only after they understand it and feel that their contributions have been taken seriously. Collective deliberation is needed because organizational initiatives are collective efforts - and shared understanding and commitment to action must precede such efforts.
This book will give you the tools to explain what needs to change to get your projects moving in the right direction, to make your professional life more fulfilling, and how to go about changing the "way we do things around here" mentality. If you are happy with the status quo of your day-to-day professional life, this book isn't for you. If you know there has to be a better way to work than what you are currently experiencing, and want to learn how to make positive change, then this book needs to be in your possession.