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As the riots spread throughout London and the rest of the country, I grabbed for my edition of Herd to see what it held to explain behaviour such as this. Author Mark Earls talks about how people s behaviour can be influenced by a system that is primed Research
A thought provoking and wonderful read - a book you have to make notes in so you can come back to them, whether you're in marketing, advertising, politics, social science or... Read morePublished 1 day ago by Mr. Jack Hopkins
Mark Earls is an advertising and marketing man. His misgivings about how traditional marketing is done (assuming we are totally rational beings who act in our own self-interest)... Read morePublished 12 months ago by David Dunbar
Clever people get simple things and over complicate them.
Smart people get complicated things and break them down so we can all understand and access easier. Read more
An interesting book explaining, in easy and simple language, why and how new social phenomena catch up quickly amongst the masses.Published on 15 May 2013 by Adil Jaouhari
Im not in marketing or even business but I still found this to be a great read that was very interesting, I found it well thought out and learnt alot about us as the pink monkeys... Read morePublished on 8 Jan. 2011 by N. B.
I enjoyed this book more than any other I have read in the last two years.
HERD is a fun, awe-inspiring outing. Read more
Mark's book has had a dramatic effect on not only the way I approach advertising but how I navigate my personal life as well. Read morePublished on 28 Oct. 2010 by John Burke
I'm not quite sure how the author succeeded in being compared to Malcolm Gladwell - well done for that - but I would think very seriously about buying this book. Read morePublished on 7 Jan. 2010 by Mr. Will S. Phipps