I've been using Herbatint Black hair dye for a year now, and i find it is the best one i've used so far.
I will always try and buy any products which aren't tested on animals.
All the main hair dye brands in the main street shops are all tested on animals, and i won't be apart of it anymore.
So i found this brand which don't test on animals.
Also they don't contain any of the nasty chemicals which they put in the 'main stream' hair dyes.
I'm only 40 and have been dying my hair for years. And like any hair dye the dye does wash out, even with using a permanent dye.
I only use it to mainly dye my roots, for me the box of dye (containing two bottles) lasts me a month or two as i only mix up a little at time for what i need it for.
My hair feels good using this product. I did use Clairol before and i noticed how my head felt itchy and feel an irritation. After years of dying it and using high street permanent dyes(Superdrug)there came to a point where the dye wouldn't take to my hair anymore.
Not long after dying it, then normal washing it, most of the dye would wash straight out again. I think my hair had enough horrible chemicals on and was trying to tell me to stop! :-) Which i did.
Finding this product which has the more natural ingredients in it, i can honestly say that i haven't had any issue of the dye running straight out, like it did before. Which i'm really happy about..
For me buying this hair dye is a no brainer. It's not tested on animals, has no horrible chemicals which burn and irritate your head and make it sore! It's what i want from a hair dye!.. :-)