Basically, all other Gins pale in comparison. You can drink this Gin neat it is so smooth. I didn't believe it would be but was so surprised. The flavour is complex and unique, and not harsh like the more famous brands. Do not put any lemon in the first time you have it - just tonic water, then experiment with lemon later, as too much can kill the wonderful flavour - a bit like over-salting a good meal. For me, I don't have any lemon with it, just a sugar based tonic(no sweeteners - these can be hard to find, but Sainsburys do one which helps bring through the full flavour of the Gin. The best widely availble Gin ever, no hesitation.