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More About the Author
Product Description
Creative Review, September 2005
"...Every art director, copywriter, planner, account person and client should read it... Clive Challis has done an excellent job.
Book Description
Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis ("We try harder"). The book contains 800 illustrations: Krone's work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone's portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries.
The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography -- methods which continue to stimulate new and relevant solutions today. 280p. Large format: 252mm x 339mm x 30mm. ART-GRAPHIC DESIGN.
The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography -- methods which continue to stimulate new and relevant solutions today. 280p. Large format: 252mm x 339mm x 30mm. ART-GRAPHIC DESIGN.
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Customer Reviews
Most Helpful Customer Reviews
0 of 1 people found the following review helpful
Format:Hardcover
A useful and well researched visual document on the advertising work from DDB by Krone, within a cultural timeline this makes an interesting eye-opener.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 1 people found the following review helpful
"Anyone involved in design or advertising should read this."
10 Aug 2009
Format:Hardcover
Creative Review, September 2005
"...Every art director, copywriter, planner, account person and client should read it... Clive Challis has done an excellent job.
Book Description
Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis ("We try harder"). The book contains 800 illustrations: Krone's work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone's portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries.
The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography -- methods which continue to stimulate new and relevant solutions today. 280p. Large format: 252mm x 339mm x 30mm. ART-GRAPHIC DESIGN.
"...Every art director, copywriter, planner, account person and client should read it... Clive Challis has done an excellent job.
Book Description
Helmut Krone (1925-96) was a leading seditionary in the Creative Revolution (1954-64) that transformed graphic design and advertising, i.e., his campaigns for Volkswagen & Avis ("We try harder"). The book contains 800 illustrations: Krone's work, the work which influenced him, and the work his superceded. Relying on primary sources, the book incorporates Krone's portfolios, notes, and manuscripts; the records at Doyle Dane Bernbach; the contemporary trade press; and nearly 150 interviews with colleagues, competitors, and other seditionaries.
The book is conceived as the definitive primer, not only on Krone, but on the arrival of modern advertising art direction; the thinking behind it and the questions which Krone asked himself in order to provoke new meanings from design, typography and photography -- methods which continue to stimulate new and relevant solutions today. 280p. Large format: 252mm x 339mm x 30mm. ART-GRAPHIC DESIGN.
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