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Hegarty on Creativity: There are No Rules [Hardcover]

John Hegarty
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Price: 5.57 & FREE Delivery in the UK on orders over 10. Details
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Book Description

10 Mar 2014
Creativity isnt an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegartys message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

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Hegarty on Creativity: There are No Rules + Hegarty on Advertising: Turning Intelligence into Magic + Predatory Thinking: A Masterclass in Out-Thinking the Competition
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Product details

  • Hardcover: 128 pages
  • Publisher: Thames and Hudson Ltd (10 Mar 2014)
  • Language: Italian
  • ISBN-10: 050051724X
  • ISBN-13: 978-0500517246
  • Product Dimensions: 17.9 x 11.3 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 4,224 in Books (See Top 100 in Books)

Product Description


Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random. "

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Most Helpful Customer Reviews
By jeddeb
Format:Hardcover|Verified Purchase
Wisdom from the man who has made his career out of creativity, and has helped numerous clients grow their business. A must read for all in the creative industry and in business.
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5.0 out of 5 stars A must have aide memoir for all creatives. 10 April 2014
By M. Hall
Format:Hardcover|Verified Purchase
This is Hegarty at his best, succinct and to the point. While there is no great earth shattering information there is many "so simple why didn't I think of that" truths that every creative needs to be reminded of every now and again. It is all to easy in a complicated world to over complicate what you are saying and here Hegarty reminds us that to simplify isn't to dumb down it is to sharpen the point and make it more direct. Worth its weight in Yellow Pencils.
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5.0 out of 5 stars Great book! Absolutely stunning 4 Aug 2014
Format:Hardcover|Verified Purchase
Great book! Absolutely stunning. And written by one of the biggest talents of advertising - with a great sense of humor.
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