`A fascinating insight into the creative process' --The Evening Standard
`A wealth of anecdotes' --The Independent
`One of the most eagerly awaited books on the sector since the`father of advertising' David Ogilvy put pen to paper. John Hegarty does not disappoint...There's better content here than in a whole bookshelf of Dragons'Den biographies' --Director
`Amongst the most eagerly awaited stories in advertising' --adliterate.com
'Wallowing in Hegarty's superb, analogue and thoroughly enduring work and wisdom should serve as a reminder that sometimes the best things of yesterday are the best things of today'
`Filled with advice...Hegarty's writing style is to the point' --Creative Review
`Contains nuggets of brilliant insight that no one in the business can afford to be without ...the genius of John Hegarty shines throughout...entertaining and inspirational... This is an absolute gem.A bible, in fact'
'Really rather good ... knowledgeable, opinionated, easy to read and intelligible to even people who don't think they know about "creativity"' --Campaign
'If you are even slightly intrigued about the passions that drive the advertising world, and the insights of one of its most successful practitioners, this is a very readable and entertaining book' --Vulpeslibres.com
'Engaging, smart and enjoyably contentious'
'Peppered with buzzwords that seek to underpin his thinking: irreverence, fearlessness, subversion and persuasion'