I first heard this song on Radio 1 a few months back. Zane Lowe played it and by the time it had finished i was a crying wreck on the floor!! This mans voice is unreal!! Then one day i flicked the tv on the find it was the soundtrack to a new tv advert, the one with all the bouncy balls going down the huge road in America! Even though i was angry they had used this lovely song for a stupid 30 second clip, i reliased why they had. They gentleness of the song matches perfectly with the motion of the advert. I recommend when you buy this single, to go into a darked room, lie on the ground, bed sofa where ever you can get 5 minutes to yourself - or with some one else! turn the cd on and just listen to it. Only the hardest of human could not be moved by this song!! Enjoy!!