My first thoughts upon receiving this item were that, the packaging was nice and clean, the squeezy tube was good sized and easy to use.
The cream itself is very white and quite thick. Upon application, the cream sinks in pretty well and leaves quite a matt finish. I bought this cream because I had heard that Aloe Vera was very soothing and good for skin, and this cream didn't have any SPF, so I would intend to use on dull, grey days, as well as being fragrance free.
The only drawback to this cream, is that it does still smell quite strongly, not a horrible smell, but you can still smell it for a while after applying it. Whether it was just placebo or not, I don't know, but it did feel like it made my eyes a bit itchy, so I'm wondering if one of the ingredients was doing this. I suppose even natural ingredients can smell quite a bit! When I see 'fragrance free', I expect it to have no fragrance whatsoever, whether natural or not.
My own opinion is that this cream doesn't feel 'pure', which is what I was after. It does feel like it's had lots of things added to it, that may or may not have been needed. I don't understand why so many things have to be added to creams anyway, how long do they want to preserve creams for?! Also, the aloe vera does seem a way down the ingredient list. My next purchase may well be a much more basic aloe vera cream, with as little added ingredients, and the aloe vera much higher up the ingredient list.
I won't be buying it again, but I would still recommend it as a decent cream that does moisturise well, without going to 'shiny' and smells pleasant enough.