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Hot springs are a global phenomenon but until now there has been no account of the global nature of hot spring tourism. This book fulfills the need for a comprehensive account of the significance and nature of hot spring tourism and how hot springs impact on the global spa and wellness industry. Professor Marc Cohen, RMIT University, Australia
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The use of natural geothermal springs in the treatment of illness and the promotion of wellness (thermalism, balneology) forms the foundation for a discussion of the development and growth of health and wellness tourism in this book. A range of perspectives are explored, including usage, heritage, management, technology, environmental and cultural features, and marketing.
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1 review
Not that exciting
23 April 2010
Format:Paperback|Amazon Verified Purchase
Like a giant book high school report on yesterdays' news. I was hoping for more leading edge insight.
If you want a shortcut of links and references to lots of well known resources in the industry, then the book will save you time which has a value of its own.
May be over the head of many medical tourism facilitators. Probably a good resource for investors and angels evaluating a business plan to function in this space. Not a book for the consumer unless you are a water therapies/ spa addict and are looking for a checklist for practically every spa in the world. Then this is your checklist!
If you want a shortcut of links and references to lots of well known resources in the industry, then the book will save you time which has a value of its own.
May be over the head of many medical tourism facilitators. Probably a good resource for investors and angels evaluating a business plan to function in this space. Not a book for the consumer unless you are a water therapies/ spa addict and are looking for a checklist for practically every spa in the world. Then this is your checklist!
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