I have tried every body lotion under the sun, but this is my ultimate favourite. The main reason is it is easily absorbed, unlike many which are far too greasy and non-absorbent. I know it is described as an 'after sun' product and I live in Scotland...say no more.....but I get compliments everywhere I go on the scent of this coconut body butter, so for me that is the truest indication of how good it really is. In fact I must go order some more! Oh, and the price is reasonable too compared to what I have paid for other products which are not nearly as good. If you like body butters and you like coconut then you simply must order this product!