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Throughout the 1920s and '30s, Hatch Show Print's colorful broadsides and posters were a ubiquitous roadside attraction throughout the southeastern United States. The shop's advertisements for baseball games, concerts, carnivals and other small town events were pasted prominently on everything from barns to brick walls and hung conspicuously in storefronts, bars and theater windows.
Hatch Show Print could trace its origins back to Reverend William T. Hatch, a minister and northern businessman who moved to Nashville in 1875 with the hopeof cashing in on the city's thriving print industry. Hatch entered into business as a publisher, and following his death in 1879 the Reverend's two sons took over the family business. Work was steady and by the turn of the century the shop began producing numerous broadsides--"show posters"--for plays, theater groups and vaudeville acts.
In 1921, Will T. Hatch continued the family tradition. He often carved large, multicolor printing blocks by hand and this distinct style set Hatch's posters apart from other posters commonly designed only with commercial type. Will Hatch's timing was fortuitous--radio was a growing presence in America and the careers of entertainers that toured the South relied heavily on posters to spread the work. The buisness continued to grow and by the 1950s, the bulk of the shop's work was commissioned by Nashville's booming country music scene. Hatch produced posters for the likes of Johnny Cash, Hank Williams and even an upstart Elvis Presley.
Fast-forward to the early-1980s. Increased competition, poor management and inexpensive offset printing threatened to put th
Product Description
HATCH SHOW PRINT IS AN OLD-FASHIONED LETTERPRESS PRINT SHOP THAT HAS BEEN MAKING ENTERTAINMENT POSTERS-"SHOW POSTERS"-IN NASHVILLE, TENNESSEE, SINCE 1879. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Buy the book and then stop by the shop located in historic downtown Nashville. Get a tour of the shop, see the posters, and have Jim autograph your book!
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