Bought this for Christmas 2011, as the main present. Was pleased I bought it from Toys R Us for £38 with free delivery, as other shops it was £75! Then obv after Christmas they were all around £35. Asda was the cheapest I think at £28 so you can see the mark up!
It is a nice big toy, presented in nice attractive box with a bone, some versions have a bowl & coat too. This dog barks, whines, wags its tail, moves its head, and my daughter was very pleased with it. I would never pay over £38 for it though, and she has not turned the button on to make it to do its tricks for months, it tends to sit on her pillow on the bed , occassionally it comes downstairs but she doesn't really play with it. i think she just likes to say she has a cookie the dog!