- Paperback: 208 pages
- Publisher: Harvard Business School Press; illustrated edition edition (1 Dec 2008)
- Language English
- ISBN-10: 1422145921
- ISBN-13: 978-1422145920
- Product Dimensions: 20.6 x 13.7 x 1.8 cm
- Amazon Bestsellers Rank: 413,624 in Books (See Top 100 in Books)
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Product Description
Product Description
Even the best features and sharpest marketing won't matter if a customer can't find your product. With all of today's channels and increasingly competitive shelf space, creating asuccessful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed from managing inventory to capturing value with point of purchase promotions.
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12 of 12 people found the following review helpful
Outdated articles/case studies
7 Aug 2009
I had high hopes for this book but was unfortunately disappointed. I knew I was in trouble when one of the initial chapters used a case study (in the present tense) centered on Atari 800 computers. What was also frustrating is that the publisher isn't up-front with the dates that the articles are from -- instead they are essentially hidden at the end of each chapter. While there are of course lessons to be learned from articles written 30 years ago, buyers should be forewarned that even though the publication date of the book is recent, the content is not current.
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