This book is filled with odd, quirky and overly cute images apparently used in advertising in days gone by. The commentary by Michael J. Nelson (former head writer and performer on Mystery Science Theater 3000) ranges from thoughtful to hilarious and sometimes both, but it is spread fairly thin throughout, and not all images have comments associated with them. The pictures range from odd to funny and not all of them are cute even though they all seem to be going for that, and Mike Nelson's comments do at times point out their shortcomings in typically humorous fashion. This book is not nearly as consistently laugh-out-loud funny as Mike Nelson's Movie Megacheese or the Mystery Science Theater 3000 Episode Guide, but it is amusing and a very quick read given the brevity of the text. If you enjoy looking at quirky advertising art from the past, reading Mr. Nelson's humor, or both, then you will find this book at times hilarious and at worst moderately enjoyable and amusing. Recommended.