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Handbook of Research Methods on Trust [Paperback]

Fergus Lyon , Guido Mollering , Mark N K Saunders , Mark N. K. Saunders

RRP: £29.95
Price: £27.13 & FREE Delivery in the UK. Details
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Book Description

30 Jun 2012
The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been utilised across the broad, multidisciplinary community of trust research, providing both insights and challenges. This unique Handbook draws together a wealth of research methods knowledge gained by trust researchers into one essential volume. The contributors examine different methodological issues and particular methods, as well as share their experiences of what works, what does not work, challenges and innovations. Identifying innovative methods for researching trust, this important Handbook will prove invaluable for students and academics in the social sciences that are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration.

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More About the Author

Mark Saunders is Professor of Business Research Methods at the Surrey Business School, University of Surrey. From April 2011 to April 2014 he was also Director of Doctoral Programmes for the Faculty of Business, Economics and Law.

His research interests are Research Methods, Human Resource Aspects of the Management of Change and SME Success. These are reflected in his teaching and PhD supervision. Mark also undertakes consultancy in public, private and not-for-profit sectors.

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'A tour-de-force of trust research methodologies, from surveys methods to critical incidents to hermeneutics... will prove invaluable to trust researchers of every stripe.' --- Aks Zaheer, University of Minnesota, US

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