- Hardcover: 272 pages
- Publisher: Kogan Page; illustrated edition edition (3 Nov 2007)
- Language English
- ISBN-10: 0749450258
- ISBN-13: 978-0749450250
- Product Dimensions: 24 x 16.4 x 2.2 cm
- Amazon Bestsellers Rank: 1,211,220 in Books (See Top 100 in Books)
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"the book acts as a step by step guide to the many varieties of work undertaken by field marketing teams" field marketing, winter 2007 "in this handbook, williams and mullin guide brand retail, and marketing managers, as well as students and those in charities and non-profit organisations, on the principles and practices of field marketing." book news, library publication - usa, spring 2008 "the world premiere of any kind of guidebook to field marketing [...] the handbook of field marketing sets out to be practical and all-encompassing. logically, given the lack of any predecessor, it also aims to set out the basics. it achieves both, quite admirably, without becoming wordy or repetitive." field marketing, spring 2008
Field Marketing, Winter 2007
"The first ever textbook to take on the subject of field marketing has been published by Kogan Page."
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1 review
0 of 1 people found the following review helpful
A good place to start
13 Dec 2009
Format:Paperback|Amazon Verified Purchase
This is one of the only books on field marketing out there. It reviews what Field Marketing is, what it does, who should do it. It talks about how to go and develop a field marketing team, and how to determine ROI.
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