- Paperback: 334 pages
- Publisher: Routledge (11 Mar 2005)
- Language English
- ISBN-10: 078902599X
- ISBN-13: 978-0789025999
- Product Dimensions: 2.7 x 2.1 x 0.2 cm
-
Amazon Bestsellers Rank:
1,572,196 in Books (See Top 100 in Books)
- #37 in Books > Computers & Internet > New to Computing > Family & Lifestyle > Travel Guides
- #41 in Books > Computers & Internet > Digital Lifestyle > Travel Guides
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
Product Description
Product Description
Make the most of your online business resources
The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.
The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling.
Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include:
The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.
The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling.
Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include:
- the need for businesses to use internal examinations to determine and meet online consumer needs
- the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services
- how to use e-tools to measure guest satisfaction
- how to measure consumer reaction to Web-based technology
- the Internet’s impact on decision making for travel products
- and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement
Inside This Book
(Learn More)
First Sentence
Electronic markets benefit from increasing productivity of information technology, since product information can be disseminated at increased speed, quantity, and quality. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Electronic markets benefit from increasing productivity of information technology, since product information can be disseminated at increased speed, quantity, and quality. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
4 of 4 people found the following review helpful
nice analysis of travel websites
10 Sep 2005
Format:Paperback
Mills provides a set of research papers about the travel websites that have sprung up on the Internet. This area has turned into a booming field. People are spending large sums to book via those websites - for planes, hotels, cars, and holidays in general.
So the book provides a good backdrop to those events. The papers' authors analyse various aspects of the websites, and how consumer behaviour might favour some over others. If you are working at one of these websites, you might well want to get a copy of this book. Some wisdom might be gleaned here. Perhaps by your competitors, if not by you.
So the book provides a good backdrop to those events. The papers' authors analyse various aspects of the websites, and how consumer behaviour might favour some over others. If you are working at one of these websites, you might well want to get a copy of this book. Some wisdom might be gleaned here. Perhaps by your competitors, if not by you.
1 of 1 people found the following review helpful
Outdated
19 Mar 2007
Format:Paperback|Amazon Verified Purchase
This book is an outdated compilation of e-commerce JOURNAL articles related to the travel industry (circa 2002).
Some of the articles may have once been useful, while others are poor studies by graduate students that have little relevence.
I'm not sure how this book constitutes a "handbook". It has no direction, guidance or thesis.
Some of the articles may have once been useful, while others are poor studies by graduate students that have little relevence.
I'm not sure how this book constitutes a "handbook". It has no direction, guidance or thesis.
1 of 1 people found the following review helpful
Excellent resource for those intersted in Usability, and related issues, in the context of Tourism
25 July 2006
Format:Paperback
Anyone interested in the field of Usability will find this book a useful resource. Readers interested in Usability in the context of Tourism (Travel) will find this book to be a gem.
The content of the book is not geared for the general consumer and is aimed at Researchers, Faculty and students.
The content of the book is not geared for the general consumer and is aimed at Researchers, Faculty and students.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Information Management
- Books > Computing & Internet > Digital Lifestyle > Online Shopping > Amazon
- Books > Computing & Internet > Digital Lifestyle > Travel Guides
- Books > Computing & Internet > New to Computing > Family & Lifestyle > Travel Guides
- Books > Reference > Encyclopaedias
- Books > Travel & Holiday
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
