John Masters' products are very expensive, but I have to admit I really like this product. I am African-American with very tightly coiled hair, when straightened, my hair is about 3 inches long, when natural, it is half that length. I prefer wearing it coiled because it holds moisture and lasts ... but it takes time doing it. I use a variety of products, but have found this one to work really well. I use it sparingly and alternate with "Fantasia IC hair polisher styling gel" The Shine On is not sticky after applying nor does it flake or leave residue.