From the Back Cover
Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of todays market complexity is simply brilliant.
Derek Broes, Sr. Vice President, Paramount
At last someone has approached marketing with the clarity and precision of a brain surgeon.
George Ford, Marketing Director, Petrafoods
Habit is an essential read for all marketers, managers and executives.
Jagdish N. Sheth, Ph.D, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University
Habit reveals why traditional approaches to acquiring and keeping customers dont work anymore.
S. Somasegar, Microsoft Senior Vice President, Developer Division
Traditional marketing gets it all wrong. It assumes that customers know why they buy, when in fact it's the unconscious mind that controls 95% of peoples behaviour. Customers usually buy through habit, not through rational choice. Our brain has evolved two minds and marketing is focused on the wrong one! Habit shows you how to appeal to your customers unconscious minds and make your products and services their automatic, ingrained habit.
HOW TO GET INTO THE HABIT OF MARKETING THAT ACTUALLY WORKS
About the Author
Dr. Neale Martin is an expert in consumer behaviour, customer satisfaction, and bridging the gap between new technologies and markets. As a consultant and executive educator, he has spent the last decade helping communications and networking companies (Sprint, Nextel, Cisco, Nortel, TI, Motorola) launch some of the past century's most innovative products and services.
Martin speaks on topics ranging from creating new markets to customer service. It is his eclectic background in psychology, journalism, and dog training that gave him the critical insights needed to connect recent research in neurobiology and cognitive psychology to today's greatest marketing challenges.