This is very ordinary dance music sung in Arabic. The delectable Miss Wehbe has quite a pretty voice - soft and fragile - but sings in a style that is more western than Middle Eastern. I had hoped this would not be the case, and was also attracted by her rather controversial image, and by the fact that I've greatly enjoyed recent excursions into the world of Arabic music through Natacha Atlas, Elissa, Nancy Ajram and some North African Arabic singers.
Arabic melodies, melismas and rhythmic runs are at a minimum here and sounds and chord progressions are more geared towards a western European audience. In the main the tracks are upbeat with prominent drum, bass and synths. The melodic accompaniment tends to be Spanish sounding guitar as opposed to more traditional style instruments that would be more evocative of the Middle East. In the later tracks guitar gives way to accordion and flutes. Electronica surface on a couple of hip-hop numbers.
The title track is an extremely infectious piece of music that's bound to have been hugely successful on dance floors right around the Mediterranean (as well as on YouTube). "Yabn el Halal" and "Ma Tkallemnish" with it's nice background chorus, are the only tracks that have a real flavour of the Lebanon (her home base). "Khayna" is a very pleasant ballad, but most of these tunes have predictable melodies. So there is no new ground being broken here - the Middle East meets West mix referred to by some reviewers and press blurbs seems more to be a watering down of the Arabic style than something that is any way dynamic.
This is pleasant or bland depending on your humour, and I would urge listeners to sample the other 3 singers mentioned above (especially the early Natacha Atlas releases) as being far more exotic and entertaining. Haifa's follow up "MJK" is also far more accomplished than this offering.