Gung Ho! is a simple yet powerful presentation of three easily understood principles which saved an American factory from closure and resulted in the site receiving a White House commendation.
The three principles involve lessons from the natural world. The animals used to demonstrate the principles - squirrels, beavers and geese - should be sufficiently familiar to most readers, even if only from television, to not obscure the messages which the authors present. To me the beauty of this book - less than 200 pages in paperback - is the evident conviction conveyed in the text, supported by several references to other organisations who have successfully adiopted the Gung Ho! principles.
This is not a dry technical managerial textbook. It is rather a story of how observation of the natural world can be used to motivate human beings.