- Hardcover: 284 pages
- Publisher: John Wiley & Sons (2 Oct 2009)
- Language English
- ISBN-10: 047074622X
- ISBN-13: 978-0470746226
- Product Dimensions: 22.9 x 15.5 x 2.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 702,319 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
′A provocative, vibrant, panoramic review of the way we live –and shop– today. Hesz and Neophytou pose fundamental questions about the role of fear and guilt in modern consumption and marketing.′ – Jim Carroll, Chairman, Bartle Bogle Hegarty
‘The biggest economic downturn in our lifetimes has clearly highlighted the limitations of the plc model that has been the basis of our western economy for generations. However, this thought–provoking, well–written analysis shows that there are viable sustainable alternatives, which should be considered as we move to a post recession world.’ – Patrick Allen, Marketing Director, The Co–operative Group
′A hugely entertaining analysis that cuts through the rhetoric and offers new insights into the causes and cure for greenwash.′ – Mark Line, Executive Chairman, Two Tomorrow’s Group
Review
′A provocative, vibrant, panoramic review of the way we live –and shop– today. Hesz and Neophytou pose fundamental questions about the role of fear and guilt in modern consumption and marketing.′ – Jim Carroll, Chairman, Bartle Bogle Hegarty
‘The biggest economic downturn in our lifetimes has clearly highlighted the limitations of the plc model that has been the basis of our western economy for generations. However, this thought–provoking, well–written analysis shows that there are viable sustainable alternatives, which should be considered as we move to a post recession world.’ – Patrick Allen, Marketing Director, The Co–operative Group
′A hugely entertaining analysis that cuts through the rhetoric and offers new insights into the causes and cure for greenwash.′ – Mark Line, Executive Chairman, Two Tomorrow’s Group
‘…a wide–ranging review around the evolution of mass communication (and the consumer)…’ (Admap, March 2010).
‘…presents a compelling critique of organisations’ attempts to assuage their customers’ guilt about green issues.’ (Edge, March 2010).
‘…thought–provoking and funny with many enjoyable passages. Definitely worth a read.’ (B2B Marketing, May 2010).
‘…a very readable study…an amazingly up–to–date book with examples that are still very current.’ (Green World, Spring 2010).
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
A very well written, engaging read from Hesz and Neophytou. Anyone interested in climate change and the effect we're all having the world will find this incredibly interesting and thought provoking. But more importantly this is an enjoyable and fast paced book with very well researched real life examples that will facinate and educate.
2 of 2 people found the following review helpful
Format:Hardcover
Anyone interested in how we make decisions about shopping or politics, or in particular things to do with the environment, will love this. It's really unexpectedly easy to read, and actually very funny in places - not the usual dry marketing rubbish or hippy ranting. Also it seems cheaper on Amazon!
1 of 1 people found the following review helpful
Format:Hardcover
Thoroughly enjoyable book, laced with the exhuberant hyperbole of youth.
Some cracking examples - the neo-Nazi Lonsdale story is worth the price of admission alone.
You won't agree with everything, but you'll enjoy the ride.
Some cracking examples - the neo-Nazi Lonsdale story is worth the price of admission alone.
You won't agree with everything, but you'll enjoy the ride.
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