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Product Description
Book Description
A comprehensive guide to every aspect of preparing and using a business plan.
Product Description
To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The business plan also provides the blueprint for successfully creating and running the new venture. This fully revised and updated comprehensive guide covers every aspect of preparing and using a business plan. It includes: ·tools for analysing the market, customers, competitors, and the business environment ·techniques for examining and choosing between alternative strategic options ·a business planning model to help prepare financial forecasts ·how to analyse and mitigate risk ·how to identify the business's financing needs and select the appropriate type of finance ·how to use the book's business plan document template to write your own plan
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
Having read a number of books on business planning and strategic analysis I found this book one of the most useful references available. The authors have included every business planning and analysis tool you could ever need and I think it is an essential reference for anyone involved in the analysis or planning of a business. The book is clearly written and very practical. Many business planning books are very theoretical but this one seems to be written by business planners for business planners. I would recommend this book to anyone involved in business planning.
5 of 5 people found the following review helpful
Format:Hardcover
Easy to digest, excellent breadth of coverage, useful references, very well presented and yet at the same time it really stretched my intellect in understanding some of the analytical techniques employed. An excellent book, I use it regularly and would recommend it to any professional analyst, start-up entrepreneur or product development manager.
5 of 5 people found the following review helpful
Format:Hardcover
I have read this book before doing my MBA. It is very handy for writting business plans and actually it summarizes the MBA! I even referred to it during the course.
I highly recommend it.
I highly recommend it.
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