Perhaps not so much a guide as a small and very focussed encyclopedia, this book lists 102 management ideas and 54 "gurus" and allocates two sides to each - including a short list of further reading. Carol Kennedy's 1991 book "Guide to the Management Gurus" gave a little more space to each guru, but was not perhaps so comprehensive.
Management ideas range from the "proprietary", where individuals can be attributed with their creation, e.g. "Six Sigma", "Balanced Scorecard", through fashions like "Management by Objectives" and "Mission Statement", to the nebulous - "culture", "leadership", "talent". Gurus include some you would expect under that heading - Frederick Taylor, Henry Mintzberg, Tom Peters and Michael Porter, and some that you might not - Dale Carnegie, C. Northcote Parkinson and E.F. Schumacher.
This is a great little book if you accept the limitations of its format. In the space available there is barely enough space to give the briefest summary, let alone a critique, but Hindle does his best. Everyone will point to names missing from the list of "gurus" - I would like to have seen David Maister or some other of those who have concentrated on professional service firm management mentioned, or John Adair for his work on leadership, but as ever we Brits can depend on Charles Handy carrying the flag - even if he's really Irish!
The short biographies include two or three "notable quotations", and from time to time Hindle manages an amusing turn of phrase himself. I was particularly amused by his comment on Tom Peters: "He peddled his theories of excellence with the exuberance and evangelistic zeal of a 19th-century cough syrup salesman."