'This well-written, easy-to-follow guide balances the heart of animation development with the key technical conventions. Visually stunning, it cleverly demonstrates tools and techniques across several digital platforms through the unique perspectives of successful animators. First I recommend challenging yourself with the self-test in Chapter 8, and then read the book from cover to cover. You'll have a blast'
Anne M. White, Principal & Managing Director, TAG Chairperson, BDA/Board of Directors, PROMAX, Los Angeles, CA, USA
'This book is a must for all aspiring animators and for all media production students. I thoroughly recommend it.'
Andrew Daffy, Co-Head 3D Commercials, FrameStore CFC, UK
'A visual treat... What a great resource for people new to the world of computer animation.'
Mike Kroes at Creativecow.net
From the Publisher
THE ASSOCIATED WEBSITE provides the moving imagery outcomes of some of the animation discussed in the case studies chapter, where top FrameStore-CRC and 3 Ring Circus creatives give you their invaluable behind the scenes perspectives.In addition there are non-software specific 3D tutorials and direct links to a comprehensive range of related websites with further downloadable resources to make sure you stay up-to-date.Marcia Kuperberg is Deputy Head of the School of Media, Arts & Technology, West Herts College, UK. Contributions are also included from Martin Bowman, Rob Manton and Alan Peacock.