An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.
Guerrilla Music Marketing Online
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Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
This book will work perfectly for you if:
- you don't like fluffy introductions but straight to the point person;
- you are hectic and creative, and not patient (the book is structured in way that you can open it randomly, read a helpful advice and close it without digging the whole chapter);
- if you can find things yourself. Example: speaking about payed email services Bob mentions only two of them (Constant Contact and AWeber). But hey! you are smart, don't you? So, you can google other services that probably will help you better and are cheaper/faster/whatever. I really prefer this approach as everything on the net is easy come and go, you better just get the whole idea and keep yourself the finger on the pulse of Marketing 101's tools.
- you don't like fluffy introductions but straight to the point person;
- you are hectic and creative, and not patient (the book is structured in way that you can open it randomly, read a helpful advice and close it without digging the whole chapter);
- if you can find things yourself. Example: speaking about payed email services Bob mentions only two of them (Constant Contact and AWeber). But hey! you are smart, don't you? So, you can google other services that probably will help you better and are cheaper/faster/whatever. I really prefer this approach as everything on the net is easy come and go, you better just get the whole idea and keep yourself the finger on the pulse of Marketing 101's tools.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars
15 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars
Just follow the steps!
6 April 2012
By Bultaco
- Published on Amazon.com
Format:Paperback
I bought Bob's book about 8 months ago. It was jam packed with info and idea's and I was a little intimidated to even start implementing any of the info at first. But as I read the book.. he kept saying that it was ok to do just a little at a time, and not to feel I had to "do it all" at once. Well.. I have to tell you.. that his info and idea's are springboards for achieving results. By that, I mean, if you just start doing some of the things..(you do have to be disciplined and do a little every day.. just stay on it) you will see MANY new journeys and paths arise from taking these small steps that Bob tells you about.
And each new path.. if you follow it.. will result in MORE new paths and journeys in the ENORMOUS, ever expanding music marketing world.
In 6 months of working Bob's idea's, I have gotten radio play, yes, REAL Radio play in Italy, Germany, Austria, Switzerland, England, Scotland, Canada, Mexico, Central and South America, Philippines and all over the US. What's better than that... is that I now have an actual, professional music public relations firm handling my promotion!! I got all of that by following leads that were generated by taking the baby steps outlined in Bob's book. Fact is I have been so busy with my music networking... that I stopped using the info in Bob's book two months ago! I don't have time to implement any more concepts! And yes, I'm a real person.. not paid by Bob. I'm Doug Fergus from Ashland, Oregon in a band called Naked In Public.
And each new path.. if you follow it.. will result in MORE new paths and journeys in the ENORMOUS, ever expanding music marketing world.
In 6 months of working Bob's idea's, I have gotten radio play, yes, REAL Radio play in Italy, Germany, Austria, Switzerland, England, Scotland, Canada, Mexico, Central and South America, Philippines and all over the US. What's better than that... is that I now have an actual, professional music public relations firm handling my promotion!! I got all of that by following leads that were generated by taking the baby steps outlined in Bob's book. Fact is I have been so busy with my music networking... that I stopped using the info in Bob's book two months ago! I don't have time to implement any more concepts! And yes, I'm a real person.. not paid by Bob. I'm Doug Fergus from Ashland, Oregon in a band called Naked In Public.
2 of 2 people found the following review helpful
5.0 out of 5 stars
Even though I've been running [...] for 15 years, I still learned from Guerrilla Music Marketing Online
18 July 2011
By Suzanne Glass
- Published on Amazon.com
Format:Paperback
[...] is celebrating our 15th year online in 2011, and Bob Baker and his "Buzz Factor" ezine have been around even longer than that. He was writing books and web articles way back when the internet was in its infancy. His book Guerrilla Music Marketing Handbook has been an indie best seller for years, and now he has published Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet. It should be noted that Baker is from St. Louis and has a background as a musician and music journalist prior to writing his books and consulting as a marketing guru.
One of Baker's strong points as a writer and marketing guide is his conversational style, which easily guides us though non-intimidating methods. It's built from the ground up, and it presents rational examples for real life musicians to follow. With Baker's guerrilla techniques, you don't need to hire a high-dollar publicist or promoter. Instead, you get your hands dirty and run your own small business marketing your music.
There's plenty of ideas you can try immediately, and with 129 total "tips", you can stay busy for a long time building and expanding your empire. Even though I've been running [...] for 15 years, I still learned from Guerrilla Music Marketing Online. Some ideas were reminders of things I already knew, but had not been using effectively. Other ideas were totally new, even to me. The bottom line is, this book will give you ideas, inspiration, and fuel to kick your music marketing up several notches.
One of Baker's strong points as a writer and marketing guide is his conversational style, which easily guides us though non-intimidating methods. It's built from the ground up, and it presents rational examples for real life musicians to follow. With Baker's guerrilla techniques, you don't need to hire a high-dollar publicist or promoter. Instead, you get your hands dirty and run your own small business marketing your music.
There's plenty of ideas you can try immediately, and with 129 total "tips", you can stay busy for a long time building and expanding your empire. Even though I've been running [...] for 15 years, I still learned from Guerrilla Music Marketing Online. Some ideas were reminders of things I already knew, but had not been using effectively. Other ideas were totally new, even to me. The bottom line is, this book will give you ideas, inspiration, and fuel to kick your music marketing up several notches.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Lots of great Tips!!!!
16 April 2013
By Granvil Poynter
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Lots of great stuff for indie musicains, managers , promotors and some of it is simple stuff ,,you can start doing right away , found info that I have'nt seen anywhere else , As someone that promotes my own music ,this is a great tool for expanding my web footprint . Highly Recommended !!!!! - Texas Bluesman Granvil Poynter
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4.8 out of 5 stars
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