- Paperback: 224 pages
- Publisher: Writer's Digest Books; 1st ed edition (1 Mar 2001)
- Language English
- ISBN-10: 089879983X
- ISBN-13: 978-0898799835
- Product Dimensions: 22.6 x 16.5 x 2.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 548,313 in Books (See Top 100 in Books)
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Product Description
About the Author
Jay Conrad Levinson, the father of guerilla marketing, has sold more than one million books, translated into thirteen languages, since 1984. Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. Michael Larsen is a successful literary agent, and is the author of Literary Agents, How to Write With a Collaborator, and How to Write a Book Proposal.
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First Sentence
The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country's future. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country's future. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
A great book, though the resources are US biased.,
By A Customer
This review is from: Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work (Paperback)
An excellent book on marketing for writers, that not only covers more ideas than you thought possible, but will probably spark ideas the authors never thought of. Though it starts with the premise that you know nothing, it provides useful advice for marketers of all levels.Its biggest drawback for UK readers is that, like most US books for writers, most of the resources listed in the appendices are in North America. Having said that, using the techniques in the book and applying them to the UK & Europe will not be a problem once you have found the relevant UK equivalents.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (54 customer reviews) 50 of 56 people found the following review helpful:
5.0 out of 5 stars
Required reading for authors,
By Roger C. Parker - Published on Amazon.com
This review is from: Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work (Paperback)
As the author of 24 books which enjoy a worldwide circulation in excess of a million and a half copies and whose books have been translated into 37 languages, I recommend Guerilla Marketing for Writers to any author who aspires to success. <P)If this book had existed twelve years ago, my income would be several times what it is today. I would have avoided numerous expensive mistakes because I would have more realistic expectations of who should do what in publishing. Guerilla Marketing for Writers presents an insider's view of what really goes on in publishing and outlines over one hundred specific, affordable and practical ways authors can promote their book and leverage of its success. Guerilla Marketing for Writers presents a doable tutorial that will help every author who adopts even just a few of its ideas. It's message won't be appreciated by those who feel "marketing should be left for publishers" but will be appreciated by authors who respect their work enough to want to promote their book to its maximum potential. Just one of the ideas in this book can lead to a more profitable future. For over twenty years, Jay Conrad Levinson has been helping small businesses in general promote themselves to greater success. Now, authors can benefit from his and his co-author's wisdom adapted to their specific needs. If you want to write a book, begin by reading this book (as well as Michael Larsen's How To Write a Book Proposal). 29 of 31 people found the following review helpful:
3.0 out of 5 stars
Not as helpful as it may seem,
By John Otte - Published on Amazon.com
This review is from: Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work (Paperback)
As a writer of fiction, I bought this book to help me sell my writing. Needless to say, I was disappointed when I realized that this book is geared for non-fiction, specifically self-help type writing. That isn't to say that this book can't help fiction writers, but the vast majority of these "weapons" are geared for people who can make a career of traveling to give talks. Tell me, how is a sci-fi writer supposed to do that? Perhaps it's a lack of imagination on my part, but if you're a fiction writer, save your money. Or, if you have some extra to burn, buy it, but keep in mind that most of these "weapons" come with the caveat, "This may not be helpful for fiction writers...." or "Fiction writers won't be able to use this...."Just be aware. 33 of 36 people found the following review helpful:
2.0 out of 5 stars
You've been guerillaed.,
By W. davis - Published on Amazon.com
This review is from: Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work (Paperback)
The introduction pretty well sums up the fatal flaw in this book: "But [this book] isn't a how-to book, it's a what-to book."
You have to ask: How much good is knowing what to do if you don't know how to do it? Go rebuild the engine in your car. I told you what to do; you will have to find out how to do it somewhere else. Save yourself the trouble and go somewhere else to begin with. I bought this book to learn how to market my novels. I get: "In this respect [promotion] novelists are luckier than nonfiction writers. Not much is expected from them in the way of promotion.(page 87)" How much less? None? A little bit? Which ones of the 100 "weapons" should I use? Though I forced myself through the rest of the book and its interminably boring lists, I never found the answer. I will have to say the authors practise what they preach. I would bet they have used all the gorilla (my spelling) weapons in this book, and then some, to sell every copy they can; including, I suspect, many of the glowing reviews on this page from members of their "network." You push my book and I will push yours. It is a shame that American literature has come down to who is the best marketer. Maybe that is why many new novels, which used to keep me glued to my seat, now get slammed shut after the first few chapters. Maybe the next one will be better. This book is cotton candy: real yummy but no substance: sugar air. The best part is the money-back guarantee, which the authors proudly proclaim, is a safe bet because most people won't take you up on it. I have to give it some credit for the appendixes. Of course, you could get the same thing with a few simple internet searches, but I hate to be all negative. If you buy this book, you may find yourself saying: "I've been guerillaed." |
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