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Product Description
Product Description
Grow Your Online Influence--Go Guerrilla
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.
Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.
Includes:
- 19 secrets every guerrilla social media marketer needs to know
- The Guerrilla Social Media Toolkit
- The Seven-Sentence Social Media Attack Plan
- 22-point social site and blog checklist
- 20 types of ROI
- Free guerrilla intelligence tools
- Future social media weapons that are worth knowing about
- And more!
This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!
About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and have influenced marketing so much that they appear in 62 languages. Today, Guerrilla Marketing is most powerful brand in the history of marketing, listed among the 100 best business books ever written, and is a popular website at www.gmarketing.com.
Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. With his background in sales performance Shane brings a unique results focused approach to social media marketing.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Jay Conrad Levinson's now famous `guerrilla marketing' concept of `achieving conventional goals using unconventional means' (in other words the kind of low-cost, high-impact marketing techniques ideal for smaller businesses) is perfectly suited to social media. In fact, it would have been the easiest thing in the world for Jay to hit Google, toss off a list of tools, bang the `guerrilla' brand on top and sell a ton of copies of an ultimately dissatisfying book on the basis of the undeniable hype currently surrounding anything `social'.
On the contrary, the book far transcends the `almost limitless arsenal of free or nearly free marketing tools' that social media gives the modern marketer or business owner. Levinson and co-author Shane Gibson take care to set the right foundations first by helping you achieve the right mindset for success in what they argue is a new marketing environment with new rules. The first three chapters, covering the successful guerrilla's personality traits, personal brand, and top 10 attributes are indispensable. Not only is it enjoyable and instructive to see exactly where you need to up your game, but this gives the book longevity. The tools may change at light speed, but the essential mindset - long term profit through sharing, engagement and leadership over short term hard sell - will survive.
Which isn't to say that the book doesn't provide a desperately needed central collection point and even-handed overview of the plethora of tools on the web that anyone can use to market their business. Hardware, software, social networking, white-labelled networks, nano-blogging, third-party social networking applications, photo and video sharing, document sharing, audio and video, website and blog tools and plug-ins, Google tools, and much more are tackled. The web can be an overwhelming place and to have the best of the social media opportunities and tools out there filtered, organised, and evaluated for you by authorities you feel you can trust is a joy. To have all this disparate information wrapped up in a compact, always to hand paperback reminds you that `old media' is still the best for some things!
If the acid test of this type of resource is `will it make you money?' then the answer must be a hands-down `yes'. No matter what type of product or service you're marketing, I'd be amazed if you didn't get a dozen or more useful ideas out of `Guerrilla Social Media Marketing'. Apply them and you're in business, safe in the knowledge that there isn't a `black hat' technique in sight. At all times the book stresses the need for ethical, honest and straightforward marketing. As the authors point out, nothing else will do in the age of social media and the total accountability it engenders. Recommended.
On the contrary, the book far transcends the `almost limitless arsenal of free or nearly free marketing tools' that social media gives the modern marketer or business owner. Levinson and co-author Shane Gibson take care to set the right foundations first by helping you achieve the right mindset for success in what they argue is a new marketing environment with new rules. The first three chapters, covering the successful guerrilla's personality traits, personal brand, and top 10 attributes are indispensable. Not only is it enjoyable and instructive to see exactly where you need to up your game, but this gives the book longevity. The tools may change at light speed, but the essential mindset - long term profit through sharing, engagement and leadership over short term hard sell - will survive.
Which isn't to say that the book doesn't provide a desperately needed central collection point and even-handed overview of the plethora of tools on the web that anyone can use to market their business. Hardware, software, social networking, white-labelled networks, nano-blogging, third-party social networking applications, photo and video sharing, document sharing, audio and video, website and blog tools and plug-ins, Google tools, and much more are tackled. The web can be an overwhelming place and to have the best of the social media opportunities and tools out there filtered, organised, and evaluated for you by authorities you feel you can trust is a joy. To have all this disparate information wrapped up in a compact, always to hand paperback reminds you that `old media' is still the best for some things!
If the acid test of this type of resource is `will it make you money?' then the answer must be a hands-down `yes'. No matter what type of product or service you're marketing, I'd be amazed if you didn't get a dozen or more useful ideas out of `Guerrilla Social Media Marketing'. Apply them and you're in business, safe in the knowledge that there isn't a `black hat' technique in sight. At all times the book stresses the need for ethical, honest and straightforward marketing. As the authors point out, nothing else will do in the age of social media and the total accountability it engenders. Recommended.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
18 reviews
27 of 36 people found the following review helpful
total waste
11 Oct 2010
Format:Paperback
Jay Conrad Levinson has written a book of ideas that he dreamed up, but are not based on success stories, case studies or research.
A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.
It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.
I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.
If you really want to get it, wait 'till it's $1.
A small business owner would go broke trying all these ideas because there is no proof that they work, or which ideas work best.
It is very easy for an author to write a book that sounds like he has some real knowledge. But very hard to document what actually works in business. This book is NOT based on reality, nor will you learn what really works in social media.
I have a degree in PR with a marketing minor and have worked in the field for 20 years. I like books even if I only get one good idea, but this book is just fluff.
If you really want to get it, wait 'till it's $1.
9 of 11 people found the following review helpful
Guerrilla Social Media Rocks!
14 Oct 2010
Format:Paperback
I'm halfway through Guerrilla Social Media and have implemented all the strategies
learned so far. I'm not a technical person by any stretch of the imagination.
In fact I was paralyzed before reading this book not knowing what to do first.
Now I have a clear path...more importantly a specific map on how to get where
I want to go. With that said I highly recommend this field guide to anyone wanting
to do things right the first time and get engaged in the social media space FAST!
learned so far. I'm not a technical person by any stretch of the imagination.
In fact I was paralyzed before reading this book not knowing what to do first.
Now I have a clear path...more importantly a specific map on how to get where
I want to go. With that said I highly recommend this field guide to anyone wanting
to do things right the first time and get engaged in the social media space FAST!
16 of 21 people found the following review helpful
Guerrilla Marketing Needs More Punch
13 Dec 2010
Format:Paperback|Amazon Verified Purchase
Im using no-budget social marketing for myself and others and was excited to get my hands on this book from you-know-who. Now, feel like I ordered a Coke and got a diet Shasta soda. Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
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