I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.
