- Paperback: 300 pages
- Publisher: Morgan James Publishing (Aug 2008)
- Language English
- ISBN-10: 1600373771
- ISBN-13: 978-1600373770
- Product Dimensions: 23.5 x 15.7 x 2.4 cm
- Amazon Bestsellers Rank: 1,355,107 in Books (See Top 100 in Books)
Guerrilla Marketing on the Front Lines
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
13 reviews
11 of 14 people found the following review helpful
Look carefully if you are considering buying this book
2 Feb 2009
Format:Paperback
I got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.
3 of 3 people found the following review helpful
A Must Have Business Resource
22 Dec 2008
Format:Paperback
This book is truly a must have resource. The strategies offered in these pages are simply invaluable whether you are an entrepreneur or the marketing director of a large firm. The book offers tips from some of the leading marketing experts who have been there and done it, and now want to pass on their ideas to us. The book is easy to read yet offers a wealth of information at a very affordable price. I am recommending this book to everyone I know.
3 of 3 people found the following review helpful
A must read for small business owners!
25 Sep 2008
Format:Paperback
Guerrilla Marketing on the Frontlines. What a great book! Best book to date on Guerrilla Marketing!!. As a marketing consultant to small business owners myself I am going to insist that all of my clients now own a copy of this book.
Mark Bove'
www.gettingthewordout.com
Mark Bove'
www.gettingthewordout.com
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